The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
Using online surveys to evaluate and monitor your business performance Every successful business must have a concrete and measurable way to evaluate performance; monitor their strength and weaknesses, and keep a pulse on the customers experience as well as the competitive landscape. One way to do this is through a powerful online survey technique called, […]
Forsta’s agile VoE solution The traditional way of measuring employee engagement is nolonger providing value for many organizations. Companies today spend more than $1 billion on annualengagement surveys. Only 7% of organizationsrate themselves excellent atmeasuring, driving, and improving employeeengagement and retention. Introduction You work hard to glean meaningful insights from the feedback you collect from […]
10 Tips for creating great survey questions Good questions mean good data Getting your survey right really matters. Here’s 10 tips to help you along the way. Be absolutely clear on your study objective If it’s a new study, ask: What is the central question? How will the data be used? What other data can […]
It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
Challenging the status quo Driving CATI operations to the next level Sometimes simply maintaining the status quo is the easiest thing to do. If it ain’t broke, don’t fix it, right? But, if you are simply maintaining the status quo, how do you know there’s no room for improvement? For example, when was the last […]
Social engagement: Designing for participant interaction The rise of social networking sites heralded in the era of the social web, where people interact with one another, both known (generally through sites like Facebook) or unknown (often through sites like Twitter). Given this widespread activity, there is often high expectation that social interaction within digital communities […]
Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]
Five techniques to build a successful study Digital qualitative research can yield an extremely rich view of people’s lives, we just need to pause and consider the best way to approach it. The online medium is different, and as a result the research approach needs to adapt. Forsta is built upon the principle of getting […]
Customer experience: Different ways to uncover your Customer Truth™ The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important. The most powerful element that can be used by any business leader is authentically understanding, engaging and […]
