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Best practices survey slider design

Best practices survey slider design When should sliders be utilized? Sliders are effective when there is a need to make a fine distinction between items. In a five-point agreement scale, a slider could allow distinction between “agree slightly” and “agree strongly”— allowing rank order information for items that would be equally rated in a less […]

Best practices survey slider design
Ebook

Video open ends Research best practices

Video open ends Research best practices Why video open ends? Forsta’s survey platform enables respondents to submit video open ends, or a video capture via a webcam or mobile video camera. With the video open end, the respondent is asked to record and upload a video in response to a question or exercise in the […]

Video open ends Research best practices
Ebook

The three customer insight reports every CMO should have

The three customer insight reports every CMO should have For marketers and advertisers, developing and building a brand is all about connecting with and understanding the customer base. Successful brands have an identity; whether that be the perception of trust, reliability, or a positive feeling; they can have personality or convey purpose, and consumers stay […]

The three customer insight reports every CMO should have
Ebook

Improving brand equity through AAU Surveys

Improving brand equity through AAU Surveys How is your brand doing? How much do your customers like or dislike what you have to offer? And, when was the last time you asked them? An important part of driving customer loyalty is having a good understanding of the brand experience. In other words, what is the […]

Improving brand equity through AAU Surveys
Ebook

The definitive guide to designing mobile surveys

The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]

The definitive guide to designing mobile surveys
Ebook

Using online surveys to evaluate and monitor your business performance

Using online surveys to evaluate and monitor your business performance Every successful business must have a concrete and measurable way to evaluate performance; monitor their strength and weaknesses, and keep a pulse on the customers experience as well as the competitive landscape. One way to do this is through a powerful online survey technique called, […]

Using online surveys to evaluate and monitor your business performance
Ebook

Forsta’s agile VoE solution

Forsta’s agile VoE solution The traditional way of measuring employee engagement is nolonger providing value for many organizations. Companies today spend more than $1 billion on annualengagement surveys. Only 7% of organizationsrate themselves excellent atmeasuring, driving, and improving employeeengagement and retention. Introduction You work hard to glean meaningful insights from the feedback you collect from […]

Forsta’s agile VoE solution
Ebook

10 Tips for creating great survey questions

10 Tips for creating great survey questions Good questions mean good data Getting your survey right really matters. Here’s 10 tips to help you along the way. Be absolutely clear on your study objective If it’s a new study, ask: What is the central question? How will the data be used? What other data can […]

10 Tips for creating great survey questions
Ebook

It takes two: Understanding customers through Big and Small Data

It takes two: understanding customers through big and small data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]

It takes two: Understanding customers through Big and Small Data