5 Steps to success: Voice of the Customer Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it […]
CX expert series: Peter Wild – ANSYS In this video, Peter Wild, Software Development Director at ANSYS gives his advice to companies planning to start a customer experience program. He explains that if businesses are going to be able to act on feedback effectively, it’s vital to bring people together from across different parts of […]
CX expert series: Michelle Vivilecchia – Envigo In this video, Michelle Vivilecchia of Envigo discusses her advice to companies just getting started with a Customer Experience program. She focuses on the importance of being able to rally the troops to ensure they can spread the vision to all employees to ensure everyone is on board. […]
Ace Awards winners’ showcase 2021 The Forsta ACE (Achievement in Customer Excellence) Awards program celebrates outstanding achievement in customer and employee experience. Receiving a Forsta ACE Award demonstrates an organization’s rigorous application of Customer Experience best practices, and its outstanding performance as measured by those processes. The winners’ stories in these pages demonstrate how listening […]
Forsta Named a Leader in the Gartner® Magic Quadrant™ Forsta CEO celebrates our positioning as a Leader in the Magic Quadrant for Voice of the Customer by Gartner. The evaluation was based on specific criteria that analyzed Forsta’s overall completeness of vision, and ability to execute within our Voice of the Customer (VoC) offering. Related […]
How customers think, feel, and act: The paradigm of business outcomes Small data collection and analysis unlocks deeper customer understanding and business opportunity There is an inherent complexity and messiness when it comesto designing brand experiences. Like humans, what makes for acompelling experience isn’t static. Each customer has a unique profileof tendencies and preferences that […]
Social engagement: Designing for participant interaction The rise of social networking sites heralded in the era of the social web, where people interact with one another, both known (generally through sites like Facebook) or unknown (often through sites like Twitter). Given this widespread activity, there is often high expectation that social interaction within digital communities […]
Cruising Wyndham Destinations Asia Pacific’s customers to cloud nine Tools used How our software helped Wyndham Destinations Asia Pacific rise from “gut feel” to hard stats. The challenge Steering a big ship makes clear data a must Wyndham Destinations Asia Pacific quickly became the biggest vacation ownership business in the region. But quick growth can […]
Customer experience: Different ways to uncover your Customer Truth™ The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important. The most powerful element that can be used by any business leader is authentically understanding, engaging and […]
Finding the feedback process to make great service even better Tools used Voice of Customer surveys Action management alerts Data analytics Custom benchmarking Carlson Wagonlit Travel already had industry leading customer service. Now they wanted the tools to stay at this high level for the long term, and get even better. The challenge When your […]
