Resource library
Introducing the future of Experience & Research technology
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
Diving deeper: CX analytics explained
Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]
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Everything you need to know about buying market research software
Everything you need to know about buying market research software Webinar synopsis: Tune in for a deep dive into the smartest way to evaluate, select, and secure the right research technology for your organization. We will expose the most common pitfalls, break down the key buying criteria, and show you how to build a rock-solid […]
Scaling customer experience in the age of AI: How intelligent automation is transforming CX
Scaling customer experience in the age of AI: How intelligent automation is transforming CX Scaling customer experience in the age of AI Simple, scalable, human: The new CX standard AI is transforming customer experience—and it’s doing more than just automating tasks. Today’s CX leaders are under pressure to do the impossible: deliver deeply personalized experiences, […]
Unlocking AI-powered customer insights with Forsta: Transform feedback into actionable intelligence
Unlocking AI-powered customer insights with Forsta: Transform feedback into actionable intelligence Webinar synopsis: Tune in for an exclusive deep dive into Forsta AI, where we’ll showcase how our powerful AI-driven tools—Summarize, Compose, and Recommend—are helping organizations turn raw data into actionable insights. Related resources
Research HX
Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.
AI and the new era of customer experience: Insights for 2025 and beyond
AI and the new era of customer experience: Insights for 2025 and beyond Webinar synopsis: In today’s fast-paced digital landscape, customer experience (CX) is the ultimate differentiator—and AI is rewriting the playbook for how businesses connect with their customers. Tune in to an engaging session that blends cutting-edge thought leadership with actionable strategies to elevate […]
Building an information super-highway for Transport Focus
Building an information super-highway for Transport Focus Tools used Transport Focus is an independent watchdog for transport users. Looking out for the interests of passengers and drivers in the UK. It wanted to open its survey data to the public, which meant it needed a truly accessible data hub. So that’s exactly what we delivered. […]
Learning to speak Culturati’s language
Learning to speak Culturati’s language Tools used Market research firm Culturati needed to keep their mobile-using survey participants engaged – in English and Spanish. The challenge Making surveys work in two languages – and on the go Culturati knew how important the Hispanic market was for their research. They’d already built a Spanish-speaking panel – but to keep growing, they needed two things. First, to manage surveys in more […]
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Seamless success: How Harris Poll delivers excellence with Research HX
Seamless success: How Harris Poll delivers excellence with Research HX Seamless success: How Harris Poll delivers excellence with Research HX Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership. From brand tracking and message testing to ad effectiveness studies, their work delivers the insights […]
The smarter way to buy market research software
The smarter way to buy market research software The smarter way to buy market research software Buying software for market research can feel overwhelming. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly 400 different categories. How do you […]
The complete guide to market research software
The complete guide to market research software The complete guide to market research software The landscape for market research and analytics software The market research software landscape can be daunting. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly […]
Adapt to thrive: Innovation, AI and speed to insight
Adapt to thrive: Innovation, AI and speed to insight Adapt to thrive: Innovation, AI and speed to insight Market research has long been seen as a slow-moving industry, often hesitant to embrace new technologies and methodologies. Being forced to give up in-person research methods accelerated the adoption of digital-first ways of working, AI-driven insights, and […]
Emotions: the key to unlocking insights for results
Emotions: the key to unlocking insights for results Emotions: the key to unlocking insights for results Clarity, Connection, Conversion. Seamlessly Achieved. In the world of customer experience (CX), many programs fall short by focusing on outdated score-chasing metrics like NPS without realizing the untapped potential of emotional insights. This eBook is your guide to unlocking […]
Helping Blauw’s clients ease into success
Helping Blauw’s clients ease into success Tools used How our software helped market research and consulting company Blauw Research meet its own expectations and get their clientele to the next level. The challenge Meeting great expectations with great software Blauw wanted to evolve and had big demands: software that could bring data together on one system and help clients with long-term strategizing. All without […]
Helping Unruly become masters of video engagement
Helping Unruly become masters of video engagement Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting How our software helped advertising tech company Unruly deliver to its clients and go big. The challenge Beefing up scale Unruly wanted to scale up. They wanted to support the delivery of video content to large audiences, integrate with […]
Bringing CSBA closer to its clients
CSBA needed a dashboarding platform that would free them up to spend more time with clients. Our software was at the ready.
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Next-gen research reporting: How to choose the right tech to help you tell your data stories
Next-gen research reporting: How to choose the right tech to help you tell your data stories In a sea of visualization tools, we get lost choosing the best tools to meet our needs. So how can you decide when to use business intelligence tools and when to use market research-specific tools? Join us and Alexander […]
Web Summit Masterclass: Storytelling the Human Experience of data
Web Summit Masterclass: Storytelling the Human Experience of data Throughout the history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame […]
Embedding the customer’s voice across DHL Global Freight Forwarding business
How Forsta Visualizations connects hundreds of team members in dozens of countries
Take your reporting into the future with Forsta
Take your reporting into the future with Forsta Who is Forsta? How did we get here? And where could you go with us? Our demo of Forsta Visualizations will give you a glimpse of how we can help you deliver reports 40% quicker. From easy-to-use online dashboards to exciting PowerPoints, we’re here to help you […]
Your customers’ emotions matter
Your customers’ emotions matter Forsta commissioned Forrester Consulting to investigate the motivations underlying consumer decision-making. The results were conclusive: emotions don’t just matter, they drive business outcomes. The way customers think and feelexplains why they take action Brands can predict business outcomes by examining how their customers think and feel. A one point* gain in […]
Understanding today’s families – and how to market to them
Understanding today’s families – and how to market to them Tools used Research company The Family Room knew families had changed. But what does that mean about how they buy – and how marketers should talk to them? We stepped in with the tech to help. The challenge Measuring how families are changing the way they buy The Family Room was […]
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Integration: the new frontier of insights
Integration: the new frontier of insights Integration: the new frontier of insights Efficiency, intelligence, insight. All in one. The new frontier of insights is here and it’s swifter, smarter and scalable. Market research professionals know the challenge all too well: endless hours spent preparing data and reports, leaving less time for uncovering the insights that […]
Passion sparks action: F’inn champions mental health
Passion sparks action: F’inn champions mental health Passion sparks action: F’inn champions mental health Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America F’inn, a US based insights consultancy, didn’t just want to study mental health—they felt compelled to act. They knew exactly who to team […]
The research agency’s AI efficiency playbook
The research agency’s AI efficiency playbook The research agency’s AI efficiency playbook The rise of AI has led to a surge of excitement, anxiety, and confusion within the research industry. Agency leaders can reap the rewards of this new landscape with our five guiding principles for integrating AI into your strategies. From boosting operational efficiency […]
Sports apparel titan defines gold standard for global brand tracking
Sports apparel titan defines gold standard for global brand tracking Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its […]
Powered by AI: The new era for research agencies
Powered by AI: The new era for research agencies Organizations crave human insights more than ever before. And research agencies are in the perfect spot to provide them – by harnessing the power of AI. Watch our webinar with industry thought leader Mike Stevens to discover how AI can accelerate your agency’s growth. From streamlining […]
CXM big and small data integration
CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]
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Bernstein Research Group brings human connections to life with digital tech
Bernstein Research Group brings human connections to life with digital tech Tools used Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) industry leader […]
Forsta Discussions
Forsta Discussions Get to the heart of what matters with in-depth conversations Discussions is a DIY video conferencing tool to schedule, conduct and observe online one-on-one interviews or focus groups. It is integrated into the Forsta HX platform, allowing you to extend and enhance your research. Delve into the human experience and get deeper insights […]
Top tips for choosing a focus group tool
Top tips for choosing a focus group tool Gloves off Are you running focus groups? Got the features you need? Ten hard-hitting questions. 1. Want to avoid fiddly downloads? Forsta InterVu runs in the respondent’s browser. No plugins. No downloads. Just hit it. 2. No such thing as a free lunch? Forsta InterVu is based […]
Why qualitative wins: The future of Human Experience insights
Why qualitative wins: The future of Human Experience insights The modern world is enthralled with metrics, big data and the power of large numbers. But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points. Truly human-centric organizations thrive by embracing empathy, understanding context, […]
10 Steps to Conduct an Online Focus Group
10 steps to conduct an online focus group What is an online focus group? An online focus group, also known as a virtual focus group, is an online panel with multiple participants and a moderator, aimed at discovering rich insights that can’t be found with static surveys. The group, along with the moderator, might share […]
Best Buy business success despite the global pandemic
Best Buy business success despite the global pandemic Covid changed so many things in our world beginning in March 2020. Among them, it changed when we could leave our homes, where we went when we did, how we purchased what we needed to live, and how all this was delivered to us. In this webinar, we […]
Along for the journey with BAE Systems
Along for the journey with BAE Systems Tools used Multi-channel surveys Online and offline data collection Tailored data reports Hierarchy management When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better BAE Systems needs to hire, train and keep the best possible people – after […]
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Power up your profit
Power up your profit: Elevating financial results with operational excellence Power up your profit: Elevating financial results with operational excellence Operational excellence is your key to retail success. Learn to build a cost-effective customer acquisition model, use insights for real results, and leverage employee experience. Enhance local operations and deliver exceptional customer experiences. With actionable […]
Digital Diaries & Communities
Digital Diaries & Communities Capture insights in the moment of decision making. Get their input during key moments in their journey with activity-based diary entries. Build a community of your customers. Bring them together. Interact with them on your own mini social media platform. And then sit back and enjoy a priceless stream of in-the-moment […]
Voice sentiment analysis
Voice sentiment analysis Emotion at the heart of your program Voice is the most intuitive, natural and efficient way to communicate. We’re more likely to talk faster than we type, and our emotions come through in our tone, pitch, rhythm and more. Forsta’s Voice Sentiment Analysis gives your respondents the opportunity to express their feedback […]
Forsta CRM Connector for Microsoft Dynamics
Forsta CRM Connector for Microsoft Dynamics Optimizing customer interactions throughout the customer lifecycle Each and every customer interaction is important to your business, and you know how critical it is to listen to, and act on, the Voice of the Customer. With Forsta CRM Connector for Microsoft Dynamics, you can optimize all your customer interactions […]
Frontline Innovation
Frontline Innovation Engage and empower your frontline Forsta Frontline Innovation allows you to efficiently gather, share, manage, and implement ideas that accelerate strategic growth. Your frontline is your biggest asset Your frontline is where the action is. All frontline stakeholders – employees, partners, customers – know what needs to change to make an impact. Listen […]
Recommended
Tapping into text analytics for stand-out customer experience
Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution Tailored operational dashboards Strategic reporting views Action management and alerting Advanced text analytics Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric […]
When the planet needs data, GlobeScan and Forsta unite
When the planet needs data, GlobeScan and Forsta unite Tools used How our software helped global insights and advisory consultancy GlobeScan deliver their knowledge faster than ever. The challenge Rising above the menial GlobeScan’s reporting process was weighed down. They had third parties to pay and control for quality. Revisions to manually input if clients wanted specific data. […]
Arming the arts in a global crisis
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
Giving eBay the human touch
Giving eBay the human touch Tools used We gave eBay a way of combining hard data with face-to-face discussions. So they could relate better to the real people behind their sellers, bidders and buyers. The challenge How do you compete with the might of Amazon as a massive online market place? eBay knew customer experience was the key, but […]
Unlocking data for Yonder Data Solutions’ clients
Unlocking data for Yonder Data Solutions’ clients Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint catch reporting Yonder Data Solutions’ clients were clamoring for new, better ways to see and play with their data. Only one platform was up to the task. The challenge How to visualize and analyze? Yonder Data Solutions’ clients were data experts […]
Featured case studies
Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report
Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report If your work involves research, analytics, or insights, you’ve probably heard of the GRIT Report and may have seen the recently released Business & Innovation edition, the first product of the new Greenbook-Forsta partnership. Read on for […]
Customer Experience (CX) insights in a class of their own
Customer Experience (CX) insights in a class of their own Customer Experience (CX) insights in a class of their own How Forsta helps global education group Cognita learn from the voices that matter to its multiple schools. Contents Introduction How Forsta helps global education group Cognita learn from the voices that matter to its multiple […]
Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages
Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages Contents Introduction Claire’s Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages Introduction Claire’s is a global powerhouse for self- expression, creating exclusive, curated and fun fashionable jewelry and accessories, and offering […]
The AA goes the extra mile for their customers
The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]
More resources
The digital leader’s guide to CX
The digital leader’s guide to CX: An omnichannel strategy for better business outcomes The digital leader’s guide to CX: An omnichannel strategy for better business outcomes Seamless, Smart, Scalable CX for leaders The future of digital customer experience is here—and it’s more connected, intelligent, and actionable than ever. Digital leaders know the challenge all too […]
Seeing is believing: How to display your data story
Seeing is believing: How to display your data story Seeing is believing How to display your data story The proof is in the numbers 2.5 quintillion bytes of data are created every day. And by 2025, global data is set to reach 180 zettabytes – that is 180 trillion gigabytes. But, business leaders still don’t […]
Human-centered design for market research
Human-centered design for market research Human-centered design for market research Dive into the world of human-centered design (HCD) in market research with Forsta The secret to outstanding insights starts with the people you’re asking. We’re here to share how empathy drives actionable insights, holistic data analysis accelerates understanding, and compelling storytelling enhances engagement. At Forsta, […]
From click to collect: Turbocharging revenue with digital experiences
From click to collect: Turbocharging revenue with digital experiences From click to collect: Turbocharging revenue with digital experiences Digital experiences are the linchpin of customer journeys, influencing retention, acquisition –and of course, revenue. Get the tools and knowledge your brand needs to elevate customer satisfaction, break down organizational barriers, optimize for target segments, and leverage […]
