Quantitative research blogs | Page 3 of 4

News, Qualitative Research, Quantitative research

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud

Cint and Forsta form industry-first partnership to drive a reduction in survey fraud The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud […]

Quantitative research

Why Forsta Discussions trumps Zoom and Teams for market research professionals

Forsta Discussions is the ideal solution for market research professionals looking for a focus group platform that offers functionality for effective communication and analysis, PII handling, time-synced chat and note-taking, and real-time emotion capture. Read on to learn why Forsta Discussions trumps Zoom and Teams.

Qualitative Research, Quantitative research

7 ways to test the market for a new product

Discover 7 key methods to test the market for your new product. Gain valuable insights to validate your idea and increase your chances of success.

Customer experience, Qualitative Research, Quantitative research, Thought leadership

What is brand experience and why is it important?

Brand Experience represents the emotional, cognitive & behavioral experience that consumers have when interacting with a brand. Read to learn more.

Qualitative Research, Quantitative research

How technology has transformed market research

Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.

Customer experience, Qualitative Research, Quantitative research

How to conduct market research – A complete guide

There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.

Customer experience, Data visualization, Employee experience, Qualitative Research, Quantitative research

Data storytelling: Using data to create a narrative

Data storytelling refers to the use of data to create a narrative and tell a story. Read our guide to learn how you can effectively tell a story with your data.

News, Qualitative Research, Quantitative research

Forsta accelerates innovation and scales capabilities to advance the market research industry

Forsta accelerates innovation and scales capabilities to advance the market research industry Six months post-acquisition by Press Ganey, Forsta’s new and expanded offerings include crowdsourcing, local consumer data integration, enhanced mobile ethnography and virtual focus groups, and white-labelled CX tech for MRA LONDON and CHICAGO – November 28, 2022 – Forsta, a leading global provider of […]

Qualitative Research, Quantitative research

What is syndicated research? What are the best practices for syndicated research?

Syndicated research is independently conducted research that is then sold by a market research firm to external clients. We’ve compiled a guide of all you need to know.

Focus Groups, Qualitative Research, Quantitative research

8 key benefits of a strong brand

What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.