The future of insights leadership Content If you had told me in 1999 that one day I would talk about “research agents” and Human Experience (HX) platforms instead of SPSS files and CATI scripts, I would probably have asked you what on earth an “agent” was supposed to do with my quota plan. I wasn’t planning any holidays or trying […]
How research workflows (and roles) will change in 2026 Content As AI becomes more embedded in research workflows, the conversation is evolving. Early excitement about what might be possible is giving way to more practical questions about quality, accountability, and how the whole workflow gets done when automation is no longer novel. Why ‘humans in the loop’ […]
Becoming an AI-ready market researcher: The skills you’ll need in 2026 Content For market researchers and insights professionals, ‘AI-ready’ can feel like a daily moving target. New tools appear constantly, expectations keep rising, and advice often sounds like a race to become more technical, more automated, more futureproof, more everything all at once. But being […]
AI myths and essential truths: What it can (and can’t) do for the insights industry Content Depending on who you listen to, AI is either about to replace insights professionals entirely or unlock a golden age of human-robot insights. As is typical with technological developments, the reality is less dramatic than many of the AI myths floating about, and far more useful. AI isn’t progressing […]
Why AI built for research is built different Content Whether you’re loving all the AI news, or hating it, it’s impossible to avoid. 63% of research teams and agencies have already adopted AI. It’s our reality that AI is molding the research process, reshaping the researcher’s role, and rewriting what it means to deliver value to stakeholders. But you’re not throwing participant data into ChatGPT to generate your charts or asking Gemini to find […]
Deciphering your data: The cornerstone of data collection Content The legacy of Decipher Long before “no code” was cool, a small team asked a big question: “What if we could understand more about our gamers online?” The early spark was a web survey for a Mattel title, built by engineers who cut their teeth on […]
The 5 moves that make-or-break research tech rollouts Buying brilliant technology is only the start of the battle. If your purchasing process includes all the right steps, you’ll be head and shoulders above most buyers. But most teams skip one crucial thing during research tech rollouts. And that’s where things fall apart. Selling it internally […]
Explore the world of CX for market research agencies Are you sitting on untapped potential? With businesses demanding deeper insights and more comprehensive data to improve their decision-making, could diversifying help you satisfy their needs? While traditional methodologies remain the backbone of research, agencies must innovate to stay ahead of the competition. Incorporating Customer Experience […]
Research HX deep dive: Data collection Smarter research starts with stronger data Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes. Data collection is the foundation of market research, yet inefficiencies cost […]
The hidden dangers of non-integrated AI Artificial Intelligence is the darling of the research world right now. And rightly so! When done well, AI can accelerate analysis, boost productivity, and help research teams uncover deeper insights faster than you can say “machine learning.” But of course, there is a catch: Not all AI tools are […]
