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Case study

Closer to customers. Ahead of competitors.

Closer to customers. Ahead of competitors.  Tools used For AIG, getting an edge on competitors meant bridging the gap between company and customer. With Forsta in its corner, the insurance giant built a vast, powerful program that listened to customers, and fueled the business with their feedback. The challenge One step removed from customers  Back in 2005, AIG only heard from its customers […]

Closer to customers. Ahead of competitors.
Data sheet

Action management

Action management Action management features Action management offers a wealth of features that help you address customer experience issues: Customizable user roles ensure the best person is assigned to solve the problem. A localizable interface enables a truly global reach for your CX program. Predefined workflows empower your staff to take the best course of […]

Action management
White paper

Traditional marketing is dead. It’s about experience.

Traditional marketing is dead. It’s about experience. 84% of customers say being treated like a person, not a number, is very important to winning their business. Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with […]

Traditional marketing is dead. It’s about experience.
News

Forsta announces 2021 AIR Award winners, recognizing achievement in insight and research

Forsta announces 2021 AIR Award winners, recognizing achievement in insight and research Global awards program celebrates excellence and innovation in the global Market Research and Insights industry New York, NY, Oslo, Norway and London, UK – December 14, 2021 Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth […]

Forsta announces 2021 AIR Award winners, recognizing achievement in insight and research
Data sheet

Surveys

Surveys Flexible, scalable surveys to engage the people behind the datapoints Setup a process so slick, you’re not just running a survey, you’re having a conversation and understanding the human being behind your data. Whatever your survey requirements, Forsta Surveys are suitable for first time users or seasoned pros. You need a just-in-time poll or […]

Surveys
News

Forsta announces global partnership with Phebi.AI

Forsta announces global partnership with Phebi.AI Partnership adds award-winning voice tech and nonconscious emotion analysis to comprehensive customer insights technology platform New York, NY, Oslo, Norway and London, UK – December 8, 2021 Forsta, a leading Customer Experience and Research Technology company, today announced a global partnership with Phebi.AI, an innovative voice technology company. This new […]

Forsta announces global partnership with Phebi.AI
Case study

Getting the balance right for KS&R

Getting the balance right  for KS&R  Tools used How we helped market research firm KS&R balance keeping their tailor-made approach to research with saving their people time.   The challenge Creating custom-made research despite market pressures  Making sure their research is custom-made for clients is at the heart of KS&R’s strategy. But around them, the competition was reacting to market pressures by creating standardized products […]

Getting the balance right for KS&R
White paper

5 Steps to success: Voice of the Customer

5 Steps to success: Voice of the Customer Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it […]

5 Steps to success: Voice of the Customer
Data sheet

5 Steps to launching a digital diaries project

5 Steps to launching a digital diaries project Launching your digital diaries project couldn’t be easier. In just a few steps you can create your digital qualitative project and be ready to launch. Create your project Starting your project is extremely straightforward. Access all current and previous projects, or start a new one from one […]

5 Steps to launching a digital diaries project
Customer experience

3 winning data strategies for human-centric organisations

3 winning data strategies for human-centric organizations Today, there is unprecedented demand for high-quality data, research and experience feedback. For leaders of Experience and Insights teams, this is a transformative opportunity. Those who succeed will operate at the strategic heart of their organizations. They will help drive innovation, customer retention, acquisition, and growth. And they […]

3 winning data strategies for human-centric organisations