From metrics to meaning

Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.

Speaker bio

Chris Brown, VP of CX Consulting at Forsta, leads the global team of expert consultants, who provide advice, guidance, and best practice to Forsta’s corporate clients, ensuring their CX programs deliver genuine value back to their business, through the use of Forsta’s industry leading technology.

Ebook

Agentic AI: Your personal research assistant

Agentic AI: Your personal research assistant Agentic AI: Your personal research assistant Three years on since the launch of consumer-facing Large Language Models (LLMs), and the AI conversation has travelled from amazement to business function. The initial launch was thrilling; the future is still tantalizingly close with new developments every month, and nowhere is the […]

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Agentic ai: your personal research assistant
Ebook, White paper

2026 Retail consumer study

2026 Retail consumer study 2026 Retail consumer study 2026 Retail consumer study AI is no longer a novelty. It’s shaping how people shop and who they trust. This past holiday season marked a turning point. AI moved from behind-the-scenes technology to a front-row role in the customer journey. Shoppers relied on AI to get ideas, […]

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2026 retail consumer study
Webinar

AI in retail CX: What shoppers expect and where brands must adapt

AI in retail CX: What shoppers expect and where brands must adapt Webinar synopsis: AI is reshaping the retail customer experience, but consumer trust, adoption, and expectations aren’t evolving at the same pace. Based on findings from Forsta’s latest Retail Pulse research, this webinar explores how shoppers are actually using AI today, where it’s adding […]

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Ai in retail cx: what shoppers expect and where brands must adapt

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