10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
8 key benefits of a strong brand
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
A complete guide to storytelling in market research
Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.
How to collect customer feedback: 10 key methods
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
How to get the best results from online focus groups
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online vs offline focus groups: which works for you?
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
How to measure brand awareness
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
What is brand awareness – a complete guide
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
15 strategies to increase your brand awareness
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
What is customer satisfaction and why is it important?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
