Market research dives into digitization to build resilience in the pandemic Research companies are showing a new level of enthusiasm for gathering insights digitally. Much of it’s due to the pandemic, but it made good business sense even before. The ‘new normal’ in research The pandemic has forced many sectors of the insight industry to speed up their existing digitalization programs or even adopt online methods for […]
I recently attended my first post-lockdown Quirks conference. Things were certainly different, but with good cause for optimism.