Using qualitative discussions to amplify your CX program Customer feedback is often described with scores, metrics and other numbers: Net Promoter Score, Customer Lifetime Value, Overall Satisfaction… Now these are important, and the science of Customer Experience is built on robust economics. It wouldn’t be sustainable otherwise. But the quantitative is only part of the […]
We explore how empathy is more than just paying lip service to the concept, how you can create empathy even when the (virtual) environment is against you, and how empathy can help you take your customer experience to the next level.
What does it mean to have an innovative culture? It’s a question that more and more business leaders are asking themselves as they search for new ways to remain competitive, relevant, and poised for success.
Data storytelling refers to the use of data to create a narrative and tell a story. Read our guide to learn how you can effectively tell a story with your data.
We’ve outlined 12 of the best strategies to improve your own customer engagement and generate moresuccessful conversions.
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
Winning strategies for research agencies: Connecting research & human experience At Forsta, we get to see both sides of the research and experience industry. Not only do we work with hundreds of research agencies around the world; we also work with some of the world’s most dynamic and forward-thinking client organizations. Many of the world’s […]
Forsta accelerates innovation and scales capabilities to advance the market research industry Six months post-acquisition by Press Ganey, Forsta’s new and expanded offerings include crowdsourcing, local consumer data integration, enhanced mobile ethnography and virtual focus groups, and white-labelled CX tech for MRA LONDON and CHICAGO – November 28, 2022 – Forsta, a leading global provider of […]
Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
Forsta names Henry Pooley as Managing Director, Asia-Pacific (APAC) Region Company places expanded emphasis on bringing its award-winning Human Experience (HX) platform to the Asia-Pacific region LONDON and SYDNEY, 21 November 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced that Henry Pooley has been […]
