Market research dives into digitization to build resilience in the pandemic Research companies are showing a new level of enthusiasm for gathering insights digitally. Much of it’s due to the pandemic, but it made good business sense even before. The ‘new normal’ in research The pandemic has forced many sectors of the insight industry to speed up their existing digitalization programs or even adopt online methods for […]
I recently attended my first post-lockdown Quirks conference. Things were certainly different, but with good cause for optimism.
Thinking differently around the problem of CX disownership I was recently contacted by someone asking for some advice on how to drive ownership around poor customer experiences. I am sure a number of you have faced similar situations at some level at some stage. Indeed, it is almost a rite of passage for any CX […]
Forsta tech puts KS&R’s research in the fast lane KS&R has been getting creative with the Forsta platform. They’ve managed to cut two days from the time it takes them to create complex new surveys – and four days from their reporting time. And they got better insights as a result. Here’s how. Surveys customized. Workload downsized. Global research firm KS&R run […]
Remember the date: 29th of November, 2021 Forsta has arrived Confirmit, Dapresy and FocusVision have joined forces to create Forsta. Combining the best of all three brands, Forsta will break down the silos of different research styles – giving a new level of insight into human experiences. Everything in one place. Forsta puts all your research together to show you the full picture. […]
Communication is the power behind success The role of a CEO is a multi-faceted one at the best of times. There are always hundreds of decisions vying for your attention, and all of them are critical to the person raising them. In the current environment, everything is magnified. Small challenges can become big issues, and […]
Customer experience in times of crisis: Covid-19 I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help […]
CX summer series #3: How storytelling can support your brand promise We’ve all told stories about the things that happen to us in our lives. It’s part of how society works – the sharing of experiences. The telling of stories is part of how we learn. And our brains seem to be built to remember […]
CX summer series #2: tales from the dark side Actually, for all the jokes and banter within agencies when staff cross over to ‘the dark side’, there are several good reasons why I think everyone should spend time working client side (and vice versa too, but that’s a story for another time). And I’m not […]
Tecan selects Forsta to advance its Voice of the Customer program Leading laboratory instruments and solutions company chooses Forsta’s customer experience platform New York, NY, Oslo, Norway and London, UK – November 11, 2021 Forsta, the leading Customer Experience and Research Technology company created by the merger of Confirmit, FocusVision and Dapresy, today announced it has been […]
