236 results found
Content What are ghost completes? Server-to-server (S2S) intergration Forsta’s approach to survey fraud Surveys are a must-have tool in every researcher’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more […]
10 Tips for creating great survey questions Good questions mean good data Getting your survey right really matters. Here’s 10 tips to help you along the way. Be absolutely clear on your study objective If it’s a new study, ask: What is the central question? How will the data be used? What other data can […]
Cint and Forsta form industry-first partnership to drive a reduction in survey fraud The integration of Forsta technology with Cint’s platform will eradicate nearly all ghost-completed surveys and improve quality CHICAGO – June 1, 2023 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced a first-of-its-kind partnership with Cint, a global technology leader in digital insights gathering, to fight survey fraud […]
Historical data 0. Refreshed data 1. The FA wins with post-event survey overhaul There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing survey format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains and achieved great success. Learn […]
Forsta survey demo Forsta surveys is the most comprehensive, yet easy-to-use, professional survey and reporting solution. Run a just-in-time quick poll, undertake a large-scale multi-country, multi-language survey or anything in-between to get close enough to your customers to understand their thoughts and feelings and ensure their voice comes through in your survey insights without being […]
Cint and Forsta’s strategies to safeguard survey integrity Ghost completes haunt the vast majority of the market research industry. These increasingly common responses shake survey integrity – leading to inaccurate data and compromised research outcomes. They also drive significant extra costs for the market research industry. Join us in an action-packed session with Cint, a […]
Best practices survey slider design When should sliders be utilized? Sliders are effective when there is a need to make a fine distinction between items. In a five-point agreement scale, a slider could allow distinction between “agree slightly” and “agree strongly”— allowing rank order information for items that would be equally rated in a less […]
Culture + Community in a Time of Crisis: Behind the Scenes in a Large-Scale Survey Hear a powerful story of collaboration, with 10 partners across industries, over 650 participating cultural organizations, and 124,000 survey respondents, providing deep insights into the cultural landscape during the COVID-19 pandemic and insights to what the future can hold for […]
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
The secret to survey success? Make it mobile! Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity. Smart Market Researchers are increasing response rates by combining online with offline mobile app research using […]
