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Case study

Turning customer voices into tangible change

Turning customer voices into tangible change Tools used Data integration Product-specific surveysAdvanced reporting NPS tracking  Thanks to an award-winning Voice of Customer (VoC) program built with Forsta, Virgin Money has made customer experience a driving force in its banking business.  The challenge How to hear and harness 3.3 million customer voices  Virgin Money’s business is vast – […]

Turning customer voices into tangible change
Case study

Tapping into text analytics for stand-out customer experience

Tapping into text analytics for stand-out customer experience Tools used Survey design and distribution Tailored operational dashboards  Strategic reporting views  Action management and alerting  Advanced text analytics  Industrial and electronics distributor RS Components wanted to position itself as the first choice for its customers. To do so, RS Components needed to shift to a customer-centric culture across its 6.600 […]

Tapping into text analytics for stand-out customer experience
Case study

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report If your work involves research, analytics, or insights, you’ve probably heard of the GRIT Report and may have seen the recently released Business & Innovation edition, the first product of the new Greenbook-Forsta partnership. Read on for […]

Greenbook-Forsta partnership bolsters validity and integrity of GRIT Report
Qualitative Research, Quantitative research

Integration: the market research magic bullet  

Integration: the market research magic bullet   Efficiency, accuracy, and speed are non-negotiable. Yet, many agencies are still grappling with disconnected tools, fragmented workflows, and time-consuming manual processes. These challenges not only slow you down but also eat into your ability to develop new ways to add value for yourself and clients.   The problem with […]

Integration: the market research magic bullet  
News

Forsta, reinventing the global insights industry

Forsta, reinventing the global insights industry New York, NY, Oslo, Norway and London, UK— April 27, 2021  The newly merged businesses of Confirmit and FocusVision, two of the world’s leading Experience and Research technology companies, have announced Forsta as the new brand for the organization Kyle Ferguson, CEO of the business comments: “I am delighted to […]

Forsta, reinventing the global insights industry
Customer experience

Unpacking zero-party data: a guide to customer-driven insights

Content What is zero-party data? Zero-party data vs first-party data: how do they differ? How to collect zero-party data How to pick the right zero-party data platform for your business Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make […]

Unpacking zero-party data: a guide to customer-driven insights