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Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
Syndicated research is independently conducted research that is then sold by a market research firm to external clients. We’ve compiled a guide of all you need to know.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Brand value represents the financial worth of a company. We’ve put together a guide on how you can measure your company’s brand value.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
