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Why CX programs matter: The proof is in the tech
Content The evolution of CX tech: From passive to proactive The tangible proof: How CX tech directly impacts business outcomes Actionable takeaways: How to prove your CX program’s value CX tech is no longer optional—It’s business-critical Despite all the buzz around delivering a positive customer experience, some still see Customer Experience (CX) management as soft […]
How AI is transforming market research analysis
Content Make AI tools work for you Limitations Conclusion The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping […]
Market research dives into digitization to build resilience in the pandemic
Market research dives into digitization to build resilience in the pandemic Research companies are showing a new level of enthusiasm for gathering insights digitally. Much of it’s due to the pandemic, but it made good business sense even before. The ‘new normal’ in research The pandemic has forced many sectors of the insight industry to speed up their existing digitalization programs or even adopt online methods for […]
Your data investments aren’t delivering: 3 reasons why
Your data investments aren’t delivering: 3 reasons why Modern lives are encoded in data. People spend four hours a day on their smartphone. Two-and-a-half hours on social media [1]. And a lifetime on Zoom calls. Data footprints are left in search queries, Twitter posts, Uber journeys. Cell towers and satellites track real-world movements. Customer surveys. […]
An introduction to dynamic questions
An introduction to dynamic questions What are dynamic questions? Dynamic is a word we use often in marketing and business—it signifies change, activity and progress. In the market research world, dynamic questions and elements push progress by providing a graphical and interactive way for researchers to capture respondent data in online surveys. Instead of using […]
Helping Irwin Broh Research catch the wave
Helping Irwin Broh Research catch the wave Tools used Deck creationInfographic dashboardsPowerPoint batch reporting How our software helped marketing research and business consulting firm Irwin Broh Research (IBR) outrace the recession and the competition. The challenge Riding under the economic rip tide It couldn’t get darker than this. The Great Recession was pummeling IBR’s marine and powersport clientele. Two-thirds of the […]
Introducing the future of Experience & Research technology
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Download full eBook Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, […]
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners We love hearing what experts in market research have to say about the industry – especially when they are also our clients. That makes the Forsta Achievement in Insight and Research (AIR) Awards particularly special, and the recently announced […]
Digging for gold: Into the feedback mines
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
