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Content Let’s start with the bad news. You can have the best research in the world, beautifully designed, meticulously analyzed, filled with smart observations and it still might not make an impact. Now, that’s not because your insights aren’t valuable; it’s because too often, they get lost in translation. The visualizations don’t connect. The dashboard’s […]
Content We’ve all been there, stuck in a customer service loop, repeating the same issue to different support agents. Clicking through an automated chatbot that doesn’t get it. Getting a mass email that completely misses the mark. Trying to click out of a product recommendation we would never be interested in. It’s frustrating, impersonal, and […]
Content The feeling of delight holds immense importance in the often-elusive customer journey. We know that a delightful customer experience builds loyalty, strengthens relationships, and makes your brand unforgettable. Positive experiences turn customers into advocates, transforming satisfaction into lasting loyalty. But let’s be real—delivering delight at every twist and turn down the sales funnel takes […]
Content Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make decisions? Imagine data that gives you exactly what you need—clear insights straight from your customers. That’s the power of intuitive technology, enabling complex information to be distilled into simple, […]
Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]
Explore the direct-to-consumer (DTC) retail model, discover its pros and cons, and learn about key trends and practical tips to navigate and succeed in the DTC landscape.
Discover 9 proven strategies to gather authentic customer testimonials and boost your business credibility. Learn how to leverage social proof to increase sales and trust.
Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages Contents Introduction Claire’s Global jewelry and accessories retailer ramps up online appointment revenue with optimized listings and landing pages Introduction Claire’s is a global powerhouse for self- expression, creating exclusive, curated and fun fashionable jewelry and accessories, and offering […]
Bernstein Research Group brings human connections to life with digital tech Tools used Bernstein Research Group has helped hundreds of brands gain valuable insight into their users and target customers to help refine products, positionings, or business plans. Founder Betsy Bernstein, an expert moderator and qualitative researcher, has been a market research (MR) industry leader […]
HX catalysts Predictive NPS Scale up your CX program’s reach and impact Predictive NPS Do you know how satisfied 100% of your customers are? Can you pinpoint your detractors and promoters? Are you personalizing each touchpoint? Are you using your CX insights to reduce customer churn? Are you making the most of your up-sell and […]
