42 results found
Social media listening in the context of customer feedback, describes all the tools and solutions that let brands listen to what’s being said on social media platforms, convert this content into insights and trends, and make decisions that impact the business.
The ultimate guide to Customer Experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate How to optimise your customer experience strategy – the 7 secrets What is a customer experience strategy? It’s where you lay out […]
Getting Engine revved up Tools used Closed-loop management tool Cross tabulationInfographic dashboardsPowerPoint batch reporting How our software helped market research firm Engine maximize business value and customer experience for its Fortune 100 client. The challenge Just what the doctor ordered It’s not every day a Fortune 100 national health company asks you to dramatically improve its pharmacy experience. But that’s exactly what happened […]
Forsta Surveys Professional Services Supporting you whenever and however you need it Our survey support services can provide up to full coverage for your survey, sampling, and reporting requirements. A dedicated, localized project team with the added help of a global network of support gives you flexibility and speed. Whatever level of support you need, […]
Winning strategies for research agencies: Process automation and efficiency Market research is a mature industry with robust methods and effective quality controls. In recent years, however, agencies have encountered a version of the innovator’s dilemma [1] – in which established suppliers are subject to competitive pressures by new entrants. The explosive growth in research technology has been […]
Winning strategies for research agencies: premium advice and expertise Over the last few years, management consultants have grown their market research activities significantly. McKinsey Periscope, Accenture Interactive and PWC all have established customer insights capabilities, and these have been growing strongly. Other consultancies have acquired research agencies with specialist expertise. KPMG acquired Nunwood to build […]
Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
Discover 7 key methods to test the market for your new product. Gain valuable insights to validate your idea and increase your chances of success.
Concept Canvas: Five creative approaches for your online qualitative research community Online qualitative research communities are an excellent way to get closer to your customer’s everyday lives. It helps you uncover their motivations, behaviors, and emotions around why your brand, product and/or services are important and delve into their thoughts and feelings over an extended […]
Customer loyalty measures the relationship between a business and its customers. Read our guide to the key benefits you can gain from measuring customer loyalty.
