14 results found
PG Forsta named a strong performer in customer feedback management by top independent research firm PG Forsta combines its strong background in both employee experience and qualitative research in its CFM product, the Human Experience (HX) platform CHICAGO (March 20, 2023) –PG Forsta, the leader in transforming human experiences (HX) across customer, employee, patient, member […]
Customer experience can make or break your business. We’ve compiled a list of 11 key strategies you can use to ensure you are creating a positive customer experience.
Winning strategies for research agencies: Blended technology & services To succeed and grow in the emerging tech-centric research industry, agencies need to harness software and automation. However, the inverse is also true: technology companies need expert services to be successful. Even an archetypal software firm like Salesforce, for example, spends 25% of its revenue on […]
Product Experience represents a customer’s entire journey with a product. Read our guide to learn how you can improve your product experience.
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
Drowning in data, tangled in tech: the modern CX leader’s reality “I never expected to spend so much time in the weeds.” There has been steep growth in the volume and variety of data sources for Experience and Research teams: behavioural data, social posts, reviews, video transcriptions, text analytics, CRM records… But more signals bring […]
The color of money: how experience and insights teams prove ROI “Our new owners make us document the commercial impact of every project we do.” As organizations invest more in Experience and Insights solutions, there is increasing scrutiny on the ROI and commercial impact of these expenses. The teams responsible need to manage resources and […]
5 Steps to ensure your digital CX program delivers results The importance of CX has grown suddenly and dramatically since 2019, with the COVID-19 pandemic accelerating customer expectations for digital interactions and services. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in […]
