227 results found
The ultimate guide to Customer Experience strategy 7 secrets at a glance Build executive support Strategize and plan Get organized Lose the silos Communicate Add Voice of the Employee Act fast and innovate How to optimise your customer experience strategy – the 7 secrets What is a customer experience strategy? It’s where you lay out […]
The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]
The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
On-the-go with Forsta: A guide to our mobile solutions What was the very first thing you did this morning? Think back to the moments before your morning coffee and maybe before you even got out of bed. Don’t remember? Perhaps this will help. For many of us, 50% of smartphone owners to be exact, the […]
Passion sparks action: F’inn champions mental health Passion sparks action: F’inn champions mental health Download case study Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America F’inn, a US based insights consultancy, didn’t just want to study mental health—they felt compelled to act. They knew exactly […]
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
Explore how market research agencies can unlock growth by embracing breakthrough technologies and innovative strategies. This blog highlights six key considerations to help agencies stay ahead and harness the full potential of emotional insights, AI, and human experience capabilities.
Accelerated change:Online focus groups are now mainstream In a matter of weeks, the COVID-19 global pandemic changed the daily lives of billions of people around the world as cities, states, and countries, shut down normal operations and billions of people sheltered in place in their homes. Even as restrictions loosen, many offices and schools remain […]
Finding the feedback process to make great service even better Tools used Voice of Customer surveys Action management alerts Data analytics Custom benchmarking Carlson Wagonlit Travel already had industry leading customer service. Now they wanted the tools to stay at this high level for the long term, and get even better. The challenge When your service is great, […]
The complete guide to market research software The complete guide to market research software Download full eBook The landscape for market research and analytics software The market research software landscape can be daunting. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are […]
