What is data visualization and why use it?
Data visualization provides a graphic representation of data. Discover why you should use visual tools to present your data effectively.
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What is digital customer experience? A complete guide
Gain a key understanding of digital customer experience and how it can improve your business. Learn the best practices to enhance your online customer interactions.
More than a feeling: Why qualitative research is gaining ground
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
What is customer satisfaction and why is it important?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
Make it stick: 5 tips for video storytelling
Make it stick: 5 tips for video storytelling Capture imagination Engage emotions Break through In recent years, there’s been a notable push to incorporate storytelling into insights reports, and indeed in all aspects of business today. Storytelling is an important mechanism to help deliver information that stands out from the clutter and resonates with the […]
What is Employee Experience & why is it important?
What is Employee Experience & why is it important? What is employee experience? Now we’re on the other side of a global pandemic, the employer-employee relationship has changed forever. The ‘Great Resignation’ occurring across certain industries and job roles means companies are paying even more attention to employee experience (EX). Organizations from enterprises to consultancies […]
What is customer feedback and why is it important?
What is customer feedback and why is it important? What is customer feedback and why is it important How do you know you’re doing everything you can to put your customers at the heart of your business? Simple… ask for customer feedback. Find out if your customer-centric efforts are worth the trouble and if they result in higher satisfaction and loyalty. Discover what’s really annoying to your customers and how can you resolve their issues to stop […]
What is social listening and why is it important?
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
What is customer success – the ultimate guide
What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]
What is customer experience management?
What is customer experience management? Customer experience management (CEM or CXM) is the combination of all your organizational processes that are aimed at monitoring and improving your customer experiences at each touchpoint, across all channels. Good CXM is a differentiator for your business, as customers demand more and more from your products and services. Because of its key role in putting your […]
