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Forsta Visualizations keep getting better! With three new releases and 36 new features added in just seven months, our Visualizations module continues to advance at warp speed. Even if you are a regular user of our visualization capabilities, you may not realize just how much they’ve changed – or the wider significance of these changes. […]
Behavioral insights help you understand what customers do so you can make decisions about what the business should do. It’s that simple. Or it would be if it weren’t for the enormous complexity of behaviors and how they interact with each other. That’s why this discipline has become so important, especially since the exponential lift in digital interactions these past few years.
Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology NEW YORK – July 26, 2022 – Forsta, the global leader in customer experience (CX), employee […]
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
Digital diaries: Join your customer on their journey In the large toolbox of feedback techniques, the diary study holds prime position. Why? Because it’s the one technique that really lets you see the world as your customers see it. In the moment, in the right context, at the right time. Most other techniques rely on some level of recall, but diary studies record customers’ opinions and feelings […]
Along for the journey with BAE Systems Tools used Multi-channel surveys Online and offline data collection Tailored data reports Hierarchy management When security and aerospace company BAE Systems wanted to better understand their new starters’ experiences, we were on hand to help. The challenge Getting to know their new people better BAE Systems needs to hire, train and keep the best possible people – after all, the firm’s […]
Helping B2B International join up the dots Tools used Survey designPanel managementGenius and computer assisted telephone interviewing How our software helped market research firm B2B International bring data from a range of sources together in one project base. The challenge Understanding trends with a small sample size B2B International was feeling the pressure. To understand […]
Plugging the holes with B2B International in Wolseley’s customer journey Tools used Survey design Feedback and data collectionGenius and computer assisted telephone interviewing B2B selling can be a brutally competitive business. Our Forsta platform gave B2B International the insights to gain an edge with one of their clients, Wolseley UK. The challenge How to stand out with high customer service, […]
When was the last time you were thrilled – or frankly annoyed – as a customer? Well, that’s what customer experience (CX) is: the overall perception that customers have towards a brand based on the cumulative effect of all the interactions (positive or negative) they’ve had with this brand.
They say it’s all about the customer. But is it really? What about employees? Gathering the Voice of the Customer is vital for any organization, but the Voice of the Employee gives an equally important viewpoint. Understanding how your staff feels about your company can give you deep insights on what works and what doesn’t, what could be easily fixed and what could make life easier for them and for your customers.
