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Web Summit Masterclass: Storytelling the Human Experience of data

Web Summit Masterclass: Storytelling the Human Experience of data Throughout the history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can frame […]

Web Summit Masterclass: Storytelling the Human Experience of data
Data sheet

Data hub for market research

Data hub for market research Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Bringing it together Multiple sources can pump data into our data hub. Survey data, […]

Data hub for market research
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Brand message dilution: 3 Steps guide to achieving consistency

Brand message dilution: 3 Steps guide to achieving consistency What Is Brand message dilution? Marketing spends a lot of time and effort creating a cohesive narrative that encompasses the facts and feelings created by their brand. However, a joint study conducted by Forsta, shows that marketing organizations are struggling to create one consistent message across […]

Brand message dilution: 3 Steps guide to achieving consistency
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CXM big and small data integration

CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]

CXM big and small data integration