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Brand message dilution: 3 Steps guide to achieving consistency

Brand message dilution: 3 Steps guide to achieving consistency What Is Brand message dilution? Marketing spends a lot of time and effort creating a cohesive narrative that encompasses the facts and feelings created by their brand. However, a joint study conducted by Forsta, shows that marketing organizations are struggling to create one consistent message across […]

Brand message dilution: 3 Steps guide to achieving consistency
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CXM big and small data integration

CXM big and small data integration Forsta sponsored a study by Harvard Business Review Analytic Services to explore the roles of Big Data and Small Data for organizations in understanding their customers. 98% believe understanding customers is crucial to creating relevant customer experiences. But only 23% say they understand very well why their customers act […]

CXM big and small data integration