- Deck blended research approach
- Direct participant engagement
- Quantitative survey
(large sample panel)
- Qualitative exercises
(video testimonials, journal writing, photo uploading)
Brazilian research consultancy Albar Research had a challenging project on their books: understanding the roots of child obesity in Latin America. Could our software help?
Understanding child obesity in Latin America
Child obesity is on the rise in Latin America. A recent study by the World Health Organization showed countries in the region have some of the highest rates of overweight preschool-aged children in the world.
Albar Research wanted to help tackle the trend. They needed to understand what children were actually eating, versus what they should be. And crucially, they wanted to figure out what stops kids from eating well – and what we can all do about it.
Blending research techniques to get the full picture
Getting a full picture of child obesity needed both qualitative and quantitative data – and our tools were ideal for bringing both techniques together.
We started by gathering expert testimonials on our online platform. Then we sampled parents with a 20-minute survey. Next up, we looked more closely at how children eat through a qualitative platform, getting participants to use their smartphones to upload photos and write in journals.
Revealing the insights that change behaviour
The results brought rich insight: parents and professionals agreed bad habits and lack of information were at obesity’s heart. The surveys also unveiled more challenges: parents working full-time have less time to prepare meals and struggle to set boundaries. And children have a less active lifestyle than ever before.
So what happens next? Participants agreed the best way to tackle child obesity is through education and awareness, at home and in schools. Albar’s research – with our support – is an important first step.
More customer stories
From vision to reality: How to build a CX program that works How do you build a CX program that works?We can’t avoid the elephant in the room. We are all living in verry differnt times. Covid-19 has hit the business industry like nothing else, except perhaps the recession of 2008. And the companies that […]
CX predictions for 2022: In conversation with guest Forrester What do customers expect from brands and organizations in a post-pandemic environment? How can companies prepare to meet these new demands? Join Forsta’s VP of CX Consulting Chris Brown, and guest speaker, Judy Weader, a Senior Analyst with Forrester, as they discuss this year’s top predictions […]
B2B program accelerators For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that […]
Get industry insights that matter,
delivered direct to your inbox