Drowning in data, tangled in tech: the modern CX leader’s reality “I never expected to spend so much time in the weeds.” There has been steep growth in the volume and variety of data sources for Experience and Research teams: behavioural data, social posts, reviews, video transcriptions, text analytics, CRM records… But more signals bring […]

Democratizing insights: a tightrope for leaders “I want other teams to get closer to customers. But we have to clean up the mess when they do it badly.” In many organizations, there is a growing demand to ‘democratize’ access to research tools, data and insights about customers. This can often be a double-edged sword for […]

Buyer’s remorse: avoiding insights & experience technology traps “This is not what I thought I bought.” Save time. Save money. Have more impact. Free your team to focus on strategic work. Be fitter, happier, more productive. We’ve all been seduced by technology pitches. They are often compelling. We say yes in the belief that—this time—things […]

The silo tax: the hidden cost of disconnected data “They’re for storing grain and missiles. Remind me why we hide our most useful data in them?”  There are always strong reasons to handle research and experience data with care: breaches of privacy, compliance or commercial secrets are costly. But good governance doesn’t have to mean […]

The color of money: how experience and insights teams prove ROI “Our new owners make us document the commercial impact of every project we do.” As organizations invest more in Experience and Insights solutions, there is increasing scrutiny on the ROI and commercial impact of these expenses. The teams responsible need to manage resources and […]