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Customer experience

Customer experience

What is brand perception and how to measure it?

There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.

What is brand perception and how to measure it?
Customer experience

What is Voice of the Employee?

They say it’s all about the customer. But is it really? What about employees? Gathering the Voice of the Customer is vital for any organization, but the Voice of the Employee gives an equally important viewpoint. Understanding how your staff feels about your company can give you deep insights on what works and what doesn’t, what could be easily fixed and what could make life easier for them and for your customers.  

What is Voice of the Employee?
Customer experience

What is customer experience management?

What is customer experience management? Customer experience management (CEM or CXM) is the combination of all your organizational processes that are aimed at monitoring and improving your customer experiences at each touchpoint, across all channels.   Good CXM is a differentiator for your business, as customers demand more and more from your products and services. Because of its key role in putting your […]

What is customer experience management?
Customer experience, News

Forsta acquires crowdsourcing and innovation platform HelloIgnite

Forsta acquires crowdsourcing and innovation platform HelloIgnite  ‘Companies can simultaneously strengthen CX and EX with Forsta Crowdsourcing, while MR Agencies can engage with consumers in a new way‘ NEW YORK – August 9, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced its acquisition […]

Forsta acquires crowdsourcing and innovation platform HelloIgnite
Customer experience

What is customer success – the ultimate guide

What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]

What is customer success – the ultimate guide
Customer experience, News

Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy  

Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy   Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology  NEW YORK – July 26, 2022 – Forsta, the global leader in customer experience (CX), employee […]

Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy  
Customer experience, Employee experience

What is customer feedback and why is it important?

What is customer feedback and why is it important? What is customer feedback and why is it important  How do you know you’re doing everything you can to put your customers at the heart of your business? Simple… ask for customer feedback. Find out if your customer-centric efforts are worth the trouble and if they result in higher satisfaction and loyalty. Discover what’s really annoying to your customers and how can you resolve their issues to stop […]

What is customer feedback and why is it important?
Customer experience

What is Voice of the Customer (VoC)?

What is Voice of the Customer (VoC)? Annoyed about yet another survey in your inbox? Do you wonder if anyone is really listening? Customer surveys are a vital part of Voice of the Customer (VoC) programs so it’s not a waste of time. Whoever’s sending those surveys to you, they are listening! Well, most of them are. VoC programs helps organizations listen to and engage with their customers so they can respond to their […]

What is Voice of the Customer (VoC)?