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Case studies
Trusted by 2,500+ customers, in over 100 countries
Putting Heathrow on a flight path to discovery
Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers* who come through its gates every year. Analysing that much data might seem like an impossible […]
The AA goes the extra mile for their customers
The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]
Agentic AI: Your personal research assistant
Agentic AI: Your personal research assistant Agentic AI: Your personal research assistant Three years on since the launch of consumer-facing Large Language Models (LLMs), and the AI conversation has travelled from amazement to business function. The initial launch was thrilling; the future is still tantalizingly close with new developments every month, and nowhere is the […]
2026 Retail consumer study
2026 Retail consumer study 2026 Retail consumer study 2026 Retail consumer study AI is no longer a novelty. It’s shaping how people shop and who they trust. This past holiday season marked a turning point. AI moved from behind-the-scenes technology to a front-row role in the customer journey. Shoppers relied on AI to get ideas, […]
AI in retail CX: What shoppers expect and where brands must adapt
AI in retail CX: What shoppers expect and where brands must adapt Webinar synopsis: AI is reshaping the retail customer experience, but consumer trust, adoption, and expectations aren’t evolving at the same pace. Based on findings from Forsta’s latest Retail Pulse research, this webinar explores how shoppers are actually using AI today, where it’s adding […]
Liberty Hardware’s in-house research team streamlined strategy
Liberty Hardware’s in-house research team streamlined strategy How Liberty Hardware’s in-house team streamlined strategy The challenge In the fast-moving world of home improvement retail, product appeal and placement can make or break success. For Liberty Hardware, a key player in bath accessories, cabinet hardware, and home organization, research has always played a vital role in […]
Adapt to thrive: AI and the market researcher
Adapt to thrive: AI and the market researcher Webinar synopsis: The future doesn’t matter. It’s what you do today that will allow you to excel in the dynamic, thrilling, and sometimes turbulent market research ecosystem. AI and automation are rewriting what it means to deliver value. Stakeholders cry out for insights yesterday, driven by their […]
Human Experience in the AI era: A guide for insights leaders
Human Experience in the AI era: A guide for insights leaders Human Experience in the AI era: A guide for insights leaders Future or flatline? Nearly 65% of market research teams and agencies use AI for work today. And it feels like AI is reinventing the industry faster than any of us can keep up. […]
