Putting Heathrow on a flight path to discovery
Tools used
- Deck creation
- Data repository
- Cross tabulation
- Infographic dashboards
- PowerPoint batch reporting
Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers* who come through its gates every year.
Analysing that much data might seem like an impossible task. But the Heathrow team found a first-class solution: a portal that builds dashboards and reports automatically. Our portal.
The challenge
Stakeholders had to wait for announcements
Check-in. Security. Baggage reclaim. Heathrow surveyed passengers about every aspect of their experience. But few employees had direct access to the data.
Most had to wait for the Heathrow insights team to release snippets in Excel and Powerpoint docs. And it was slow going. Monthly and quarterly reports took seven working days to put together. Custom reports took even longer.
“Our vision is to give passengers the best airport service in the world. Now we get timely and flexible reports, we have the information about customer satisfaction to achieve our goals. Instead of just ‘what,’ we can discover ‘how’ and ‘why’.”
George Efkolides
Head of Passenger Experience Airport Insights, Heathrow Airport
Our solution
It was time for an upgrade
The Heathrow team wanted three things from their new VoC platform. It had to handle vast amounts of information from mixed sources. Visualise data for easy interpretation. And drill into the detail.
We ticked off their wish-list with the Heathrow Discovery portal. You don’t have to be an expert to use it. The dashboard is filled with familiar symbols from around the airport, like the blue and white sign for Immigration.
The results
We handed Heathrow a passport to customer satisfaction
Select a research program, and see the latest scores and metrics fill your screen. Apply filters to chart trends or sift through data for the answer to a specific question. Use tools to draw comparisons with competing airports.
Heathrow Discovery changed things. Stakeholders went from waiting around to helping themselves. And getting automated reports almost as soon as surveys closed.
500,000
passengers
surveyed each year
300
internal stakeholders
across different departments
300
airports to benchmark
Heathrow against
1
day to deliver the
latest results from studies
*Based on 2019
More customer stories
Seamless success: How Harris Poll delivers excellence with Research HX
Seamless success: How Harris Poll delivers excellence with Research HX Seamless success: How Harris Poll delivers excellence with Research HX Harris Poll is a trailblazer in market research, offering clients a blend of custom research, syndicated studies, and thought leadership. From brand tracking and message testing to ad effectiveness studies, their work delivers the insights […]
Passion sparks action: F’inn champions mental health
Passion sparks action: F’inn champions mental health Passion sparks action: F’inn champions mental health Using innovative tools and rigorous data, F’inn and Forsta shine a light on mental health challenges in America F’inn, a US based insights consultancy, didn’t just want to study mental health—they felt compelled to act. They knew exactly who to team […]
Sports apparel titan defines gold standard for global brand tracking
Sports apparel titan defines gold standard for global brand tracking Sports apparel titan defines gold standard for global brand tracking with Forsta’s help Everyone knows this leading sportswear brand. But doesthe brand know its own reputation? This global sports apparel giant, with billions in revenue, faced challenges in tracking the health and perception of its […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
