7 types of customer feedback and how to use them
There are many types of customer feedback that can be applied in different ways. Discover our 7 favorite types that you can use to collect feedback.
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How to engage your organization around the customer experience
How to engage your organization around the customer experience To be successful, a CX program needs engagement from all sides and all levels of the business. It requires the careful selection of cross-functional champions who can rally up the troops around the customer experience in their respective departments. Crucially, it relies on executive buy-in, preferably […]
How to conduct market research – A complete guide
There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.
CX summer series #3: How storytelling can support your brand promise
CX summer series #3: How storytelling can support your brand promise We’ve all told stories about the things that happen to us in our lives. It’s part of how society works – the sharing of experiences. The telling of stories is part of how we learn. And our brains seem to be built to remember […]
How to successfully migrate a tracking study to a new software platform
How to successfully migrate a tracking study to a new software platform Researchers know that consistency is a critical ingredient for a successful tracking survey. If the sample provider changes, a new screener requirement is added, or a survey question is reworded — changes like these can compromise comparisons to historical data. As such, the […]
How technology has transformed market research
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
How to calculate customer churn rate?
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
How to measure employee engagement
If you want to improve your employee engagement, it is critical to first know how to accurately measure
it. Read our guide to some of the best measurement strategies.
The art of bringing delight to CX: how to win hearts and build loyalty
Content Breaking down customer delight The intrinsic link between CX and delight The framework you need to delight your customers The role of technology in delivering delight Is customer delight worth it? The feeling of delight holds immense importance in the often-elusive customer journey. We know that a delightful customer experience builds loyalty, strengthens relationships, […]
How to measure brand awareness
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
