227 results found
The new era for research agencies Organizations need human insights more than ever The market for data, analytics and insights is growing strongly, diversifying rapidly and reaching new customers. Growth is robust. In 2022, the global insights industry expanded by 12% to reach almost $130bn in turnover. Sources are changing. Market research data is being […]
Digital feedback solutions Turn digital journeys into real-time insights What is Forsta Digital Feedback? Forsta Digital Feedback help you turn digital journeys into real-time insights. Your website and your company’s apps, can be a powerful source for collecting feedback. Your desktop website & mobile web: With Forsta, you can launch unobtrusive, highly-targeted intercept surveys that […]
Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]
CX expert series: Andy Dingwall – Kingfisher Kingfisher plc is a home improvement company with over 1,300 stores in 10 countries across Europe, Russia and Turkey supported by a team of 77,300 colleagues. They operate under four retail brands – B&Q, Castorama, Brico Dépôt and Screwfix. They offer DIY and home improvement products and services […]
Customer experience: Different ways to uncover your Customer Truth™ The Experience Economy is forcing brands to rethink, innovate, create and automate their customers’ end-to-end experience to gain and keep customers. Today every customer interaction and touchpoint are important. The most powerful element that can be used by any business leader is authentically understanding, engaging and […]
Customer experience can make or break your business. We’ve compiled a list of 11 key strategies you can use to ensure you are creating a positive customer experience.
Size up your Customer Experience Ever wondered how you measure up against your competitors? Or against the very best organizations in any industry? Where would you even start? Fret no more – we’ve got you covered. We’re proud to introduce you to HX Benchmarks, a tailored benchmarking service developed jointly by Forsta and one of […]
Content Understanding customer acquisition costs Avoiding the “buying revenue” trap Shifting from transactions to relationships Operational excellence as the foundation of brand promise Strategies to reduce CAC through operational excellence The power of resilience in customer acquisition Putting it all together to break the spend cycle Acquiring new customers shouldn’t feel like setting a match […]
Effective customer retention can be more beneficial to your business than new customers. Discover our essential customer retention strategies you can adopt.
5 Steps to ensure your digital CX program delivers results The importance of CX has grown suddenly and dramatically since 2019, with the COVID-19 pandemic accelerating customer expectations for digital interactions and services. Partly due to the global pandemic, this phenomenal increase has forced brands to add more channels and truly embrace digital transformation in […]
