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Data sheet

HX Catalysts: Customer Journey Mapping

hx catalysts Customer Journey Mapping Join the dots on your customer journeys Do you really know your customers? Can you put your finger on their changing expectations, emotions, and goals? Do you know why they buy? Or why they don’t? Are you empowered to deliver the effortless experience your customers demand? With Forsta you can: […]

HX Catalysts: Customer Journey Mapping
White paper

Traditional marketing is dead. It’s about experience.

Traditional marketing is dead. It’s about experience. 84% of customers say being treated like a person, not a number, is very important to winning their business. Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with […]

Traditional marketing is dead. It’s about experience.
News

Forsta launches studio canvas, its advanced data visualization and storytelling solution for enterprises

Forsta launches studio canvas, its advanced data visualization and storytelling solution for enterprises The offering enables CX and EX professionals to easily create dynamic representations of their data to democratize actionable insights and create awareness across their organizations CHICAGO – May 9, 2023 – Forsta, a leading global provider of market research, customer experience (CX), […]

Forsta launches studio canvas, its advanced data visualization and storytelling solution for enterprises
News

Forsta, a Technology Company, Adds Insight Culture to its Growing Portfolio of Technology Customers in Germany

Forsta, a Technology Company, Adds Insight Culture to its Growing Portfolio of Technology Customers in Germany London – October 06, 2023 — Forsta, the leading technology company in transforming the human experience (HX) across customer, employee, patient, member and consumer journeys, today announced it has expanded its portfolio of technology customers in the DACH region […]

Forsta, a Technology Company, Adds Insight Culture to its Growing Portfolio of Technology Customers in Germany
Customer experience

What is Voice of the Customer (VoC)?

What is Voice of the Customer (VoC)? Annoyed about yet another survey in your inbox? Do you wonder if anyone is really listening? Customer surveys are a vital part of Voice of the Customer (VoC) programs so it’s not a waste of time. Whoever’s sending those surveys to you, they are listening! Well, most of them are. VoC programs helps organizations listen to and engage with their customers so they can respond to their […]

What is Voice of the Customer (VoC)?
Customer experience

What is brand perception and how to measure it?

There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.

What is brand perception and how to measure it?