The local experience: How customer experiences are redefining local marketing online and offline
Your customer’s experience with your brand begins the moment they are in need of your products or services. Often this takes place well before they ever visit a physical location in the search results.
If you’re not positioned well for these critical first steps, it very well could be the last steps that the customer takes with you. We call this first interaction, and every interaction after, the local experience – the all-encompassing, comprehensive customer journey that starts with a search and extends past a sale.
The local experience intersects local marketing and customer experience. It bridges the gaps marketers, SEOs, and CX professionals often encounter when engaging customers.
What’s the hype around local experiences? And more importantly, why does it matter?
Watch this on-demand webinar with Zack Hamilton, Executive Practitioner, and Drew Schmidt, Sr. Account Strategist as they discuss:
- How to create memorable hyperlocal customer experiences, at scale, across your entire brand presence
- Why local marketing and customer experience shouldn’t be siloed
- How to build a local experience strategy that attracts, engages and delights savvy searchers.
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