CX Predictions for 2023: In Conversation with guest Forrester
2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours.
Join us to hear Mark A. Ratekin, Principal Consultant, Global CX Consulting, Forsta and guest speaker Rick Parrish, Vice President, Research Director, Forrester discuss the top CX predictions for 2023. We’ll cover how CX programs are evolving and how organizations can improve their CX efforts to survive economic storms and secure their future.
Key takeaways:
- Learn how effective CX programs evolve and improve
- Understand core challenges for CX teams around survey design and data analytics
- See how you can meet these challenges with data storytelling, design thinking, and journey mapping
- How focusing on Human Experience (HX) can help organizations future-proof CX activities
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