Reinvigorate CX Measurement and Business Impact
Hear Darran Taylor from The Automobile Association, the UK’s largest motoring organization serving over 14 million members as he shares his experiences of working alongside Forsta to rejuvenate their CX measurement program. Darran explains how a renewed focus on the importance of measuring CX led to the adoption of fresh approaches, from survey redesign to communication of results to driving actions. Darran illustrates through ‘real life’ examples including how the program enabled a better understanding of the experiences of vulnerable customers.
The AA is a British motoring association founded in 1905 and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps, and other services.
Related resources
The art and science of data visualization: Turning numbers into narratives
The art and science of data visualization: Turning numbers into narratives The art and science of data visualization: Turning numbers into narratives From charts to communication In today’s data-driven world, the ability to translate complex information into clarity isn’t just a skill, it’s a superpower. As organizations grapple with the ever-growing volume of data, the […]

Fixing the CX disconnect: What customers really want in 2025
Fixing the CX disconnect: What customers really want in 2025 Webinar synopsis: Personalization is expected. AI is everywhere. Loyalty is fragile. And trust? It’s make-or-break. In this exclusive webinar, we unveil the results of Forsta and Watermelon’s newest study: a dual-market, multi-generational snapshot of what consumers really want from the brands they bank with and […]

Picture this: The future of visualizations
Picture this: The future of visualizations Webinar synopsis: In a world drowning in data, only the clearest stories rise to the surface. This webinar brings together industry expert Mike Stevens and a panel of seasoned Forsta clients to uncover how research visualizations don’t just explain the past—they shape the future. Together, we’ll explore where visual […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.