Integration: the market research magic bullet  

Efficiency, accuracy, and speed are non-negotiable. Yet, many agencies are still grappling with disconnected tools, fragmented workflows, and time-consuming manual processes. These challenges not only slow you down but also eat into your ability to develop new ways to add value for yourself and clients.  

The problem with fragmented workflows 

Market researchers often rely on a patchwork of tools for each step of the process. Many tools and contacts for data collection, sampling, panel management, analysis, reporting, and visualization. While each tool may be excellent in isolation, switching between them creates inefficiencies, increases the risk of errors, and adds unnecessary complexity.  

A study by Greenbook found that researchers struggle with workflow inefficiencies, with most spending up to 80% of their time preparing data rather than analyzing it. This not only limits your team’s productivity but also delays delivering insights to your clients. Ultimately, impacting your ability to stay competitive. 

How integration solves these challenges 

Integration brings together the disparate parts of your research process into a seamless workflow. Solutions like Research HX demonstrate the power of integration by connecting every step of the process and enabling parallel workflows. Here’s why this matters: 

• Boost your efficiency: integrated workflows reduce the need for manual data formatting and transfers, cutting project timelines significantly. Less time spent on repetitive tasks and more time focusing on strategic analysis 

• Reduce human error: fewer manual steps mean fewer errors. Integrated systems maintain data integrity across all stages, ensuring that insights are reliable and consistent 

• See insights faster: with parallel workflows and AI-enhanced automation, insights can be delivered in less than half the time, meeting your clients’ increasing demand for faster results. We’re talking about slashing the time needed to complete a project in half, or more¹.  

The strategic answer for agencies 

For agency owners, integration isn’t just about solving logistical issues, it’s a strategic move. By adopting integrated platforms like Research HX, you can: 

• Expand your capacity to handle more projects 

• Differentiate your agency as an innovator in delivering high-quality insights at speed 

• Make way for new revenue streams. Perhaps you could explore social listening or CX programs?! 

With integration, you’re not just keeping up. You’re staying ahead. 

Ready to explore the future of research? 

If fragmented workflows are holding your agency back, it’s time to explore the benefits of integration. Download our eBook for a wider view into the state of the market research industry and how tools like Research HX can transform your workflows. 

Download the eBook 

What’s coming next 

We’re going to explore each part of the research process over the coming months. Unpicking the potential integration, AI and automation can unlock for your agency. We’ll have more on:  

• Data collection 

• Sample marketplace 

• Panel management 

• Advanced analysis 

• Reporting 

• Visualizations 

References: 

1. Side by side comparison producing a project where questionnaire is 30 questions, sample 5000 respondents, 100 slides in ppt and tables where demographics are crossed by all questions is the deliverable, fieldwork is 10 days.​