191 results found
The future is human The future is human This paper is for anyone leading or drivingCustomer Experience, Insights or Research efforts. Treat me like a human I am not your consumer, your user, your respondent. I am not the sum of my clicks, likes and shares. I am not my purchase history, my demographics, my […]
Connecting RBUP with the most in need Tools used Comprehensive data gathering and reporting system Integrated feedback system Security and resilience measures Automated alert system How our software helped Norway’s Regional Center for Child and Adolescent Mental Health (RBUP) be there for struggling youth. The challenge Making sure no one falls through the cracks RBUP’s […]
Diving deeper: CX analytics explained Wouldn’t it be lovely if your business had a crystal ball that would tell you what the future holds and how to improve it? With that information, you could plan the most effective steps to drive revenue or beat out the competition. Unfortunately, there are no crystal balls in business. […]
The definitive guide to effective online surveys Surveys have been employed as a way to gather information about people’s behaviors and preferences. Businesses, academia, and the government use them to guide policy decisions, develop new products, or improve service offerings in the form of opinion polls, to test ads, or track key performance indicators (KPI). […]
Forsta and ENGAGE: Using employee engagement to drive strategic action and business growth Engaging every employee The insurer’s employee engagement program covers all 12,000 of its staff across the UK and two offshoring populations in India and South Africa. It was undertaken to support the group’s strategic evolution; having created the original revolution in the […]
Customer experience in times of crisis: Covid-19 I think we all can agree these are trying times. The global raise of Covid-19 has wreaked havoc and left a trail of confusion on every topic from business operations to toilet paper. While we cannot do much to help you secure such household goods, we can help […]
CX summer series #2: tales from the dark side Actually, for all the jokes and banter within agencies when staff cross over to ‘the dark side’, there are several good reasons why I think everyone should spend time working client side (and vice versa too, but that’s a story for another time). And I’m not […]
Arming the arts in a global crisis Tools used Survey design Cross tabs modules When Covid-19 struck, museums, galleries, and performance spaces needed vital audience info to navigate the crisis. Forsta stepped up to help. The challenge When nothing’s normal When Covid-19 struck, the arts went into freefall. Venues shut. Audiences evaporated. No one knew […]
Plugging the holes with B2B International in Wolseley’s customer journey Tools used Survey design Feedback and data collection Genius and computer assisted telephone interviewing B2B selling can be a brutally competitive business. Our Forsta platform gave B2B International the insights to gain an edge with one of their clients, Wolseley UK. The challenge How to stand out with high […]
Helping Kantar Media cut through the noise Tools used When research firm Kantar Media wanted to strip away the excess to give clients the insights they need, they came to us for help. The challenge Saying goodbye to death by data Kantar Media’s clients wanted more. They wanted insights they could easily read and interpret – no more sifting […]
