191 results found
B2B program accelerators For over 20 years, Forsta has been working with B2B organizations, across a wide spectrum of industries, honing our tools to master the complexities faced by companies like yours. Forsta has been recognized year after year by industry experts for our knowledge, experience, and powerful approach to delivering B2B insights programs that […]
The definitive guide to designing mobile surveys According to Pew Research (1) a majority of U.S. consumers own multiple digital devices (desktop/laptop computer, tablet, and smartphone) and they seamlessly move from one platform to another as a part of their everyday lives. It is common for consumers to start an online shopping experience on a […]
Visual storytelling: A key skill of the future? Published in Quirk’s 2021 Annual Report by Alexander Skorka. Thanks to the development of dashboard applications, access to high-quality data-related insights require minimum time and knowledge. One would think that this development would encourage the use of data and analytics across the board. However, though “digital natives” […]
Data hub for CX Get your data singing in harmony No more silos and data slipping into the void. Our centralized data hub brings all your sources together, so your data syncs, links and turns into insights you can use. Ensure your call center interaction links with product usage data and understand purchase history all […]
Voice of the Customer How Forsta makes VoC more than the sum of its parts Uncover the right insights and act upon them with Forsta. Our Voice of the Customer (VoC) capabilities give you all you need to understand your customers and give the right people the right tools. So you can make that understanding […]
Digital diaries and online communities – professional services Professional services offerings Forsta’s digital diaries and online communities help researchers and marketers capture deeper, in-the-moment insights through a user-friendly and engaging platform. It’s the best solution for mobile diaries, insight communities, concept tests and bulletin board discussions. With our Professional Services, you also get the benefit […]
Action management Action management features Action management offers a wealth of features that help you address customer experience issues: Customizable user roles ensure the best person is assigned to solve the problem. A localizable interface enables a truly global reach for your CX program. Predefined workflows empower your staff to take the best course of […]
Traditional marketing is dead. It’s about experience. 84% of customers say being treated like a person, not a number, is very important to winning their business. Digital transformation. Voice of the Customer. Big Data. Customer Experience. Data-driven, customer-driven Business. Today’s businesses and brands face more disruptors today than they have since the industrial revolution with […]
Forsta announces 2021 AIR Award winners, recognizing achievement in insight and research Global awards program celebrates excellence and innovation in the global Market Research and Insights industry New York, NY, Oslo, Norway and London, UK – December 14, 2021 Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth […]
5 Steps to success: Voice of the Customer Creating a positive and consistent customer experience across multiple channels is one of the biggest challenges facing businesses today, and a solid Voice of the Customer program is core to meeting this challenge. Building such a program, however, is far from simple and failure to do it […]
