Why qualitative wins: The future of Human Experience insights
The modern world is enthralled with metrics, big data and the power of large numbers.
But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points.
Truly human-centric organizations thrive by embracing empathy, understanding context, and listening to the stories of the people they serve.
Qualitative research in general and focus groups, in particular, unlock these powerful insights, and it’s more important than ever.
Watch this webinar to learn about the key technology trends that are shaping the demand for qualitative research.
Led by industry expert Mike Stevens, you’ll learn:
- What’s behind the growing appetite for qualitative research
- How in-house and agency researchers are adopting new qualitative methods and the technology underpinning these tactics
- How customer, user and employee experience teams approach qualitative research
- Where the next wave of qualitative growth is coming from – and how to get ahead of it
Related resources
Episode 08: Sven Gierlinger | Northwell Health
HX SUPERHEROES PODCAST Episode 08: Sven Gierlinger | Northwell Health Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Can a patient transform the healthcare industry? When it comes to healthcare, the patient experience goes beyond just the physical. Sven Gierlinger, Chief Experience Officer at Northwell Health, is the vanguard of change in […]

How emerging tech could help us tell the Human Experience story
How emerging tech could help us tell the Human Experience story Throughout history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can […]

Episode 07: Paul Abbott | Amex Global Business Travel
HX SUPERHEROES PODCAST Episode 07: Paul Abbott | Amex Global Business Travel Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Navigating business turbulence: Amex GBT’s journey of transformation Picture this: You have just taken on the role of CEO at the world’s largest […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.