Why qualitative wins: The future of Human Experience insights
The modern world is enthralled with metrics, big data and the power of large numbers.
But analytics and measurement will only get you so far. Without the right technology and tools, all you have are data points.
Truly human-centric organizations thrive by embracing empathy, understanding context, and listening to the stories of the people they serve.
Qualitative research in general and focus groups, in particular, unlock these powerful insights, and it’s more important than ever.
Watch this webinar to learn about the key technology trends that are shaping the demand for qualitative research.
Led by industry expert Mike Stevens, you’ll learn:
- What’s behind the growing appetite for qualitative research
- How in-house and agency researchers are adopting new qualitative methods and the technology underpinning these tactics
- How customer, user and employee experience teams approach qualitative research
- Where the next wave of qualitative growth is coming from – and how to get ahead of it
Related resources
Connecting pharma companies with physicians at Trinity Life Sciences
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders

Illuminating non-profit insights with Eden Stanley
How Forsta technology delivered qualitative depth at a quantitative scale with hundreds of business leaders

Does your research have feelings? How to enhance your quantitative research with qualitative depth
Does your research have feelings? How to enhance your quantitative research with qualitative depth Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours. Surveys measure experiences, test new products, and predict elections. And now you can make them even more powerful. Qualitative […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.