MRAs blended technology & services



Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies.

But that’s not true.

Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences.

At Forsta, we strongly believe in this second narrative. In fact, we think this is a new golden age for agencies. We work with hundreds of great research companies all over the world. Every day, we see inspiring examples of innovation, client impact and commercial success.

Our four-part webinar series explores some of the key strategies with which agencies can be successful in this new era for the insights industry.

In part 3, we debunk the notion that research is a binary choice between humans and machines, between full-service support and ‘DIY’ software.

Learn from industry consultant Mike Stevens and Forsta experts Fredrik Osterberg on how your agency can seize the big opportunities in today’s research ecosystem.

Part 3: Blended technology & services

You’ll learn:

  1. Why hybrid models that combine software and research expertise are the key to meeting client requirements
  2. How agencies can generate new revenue from their own technology-based intellectual property
  3. The pros and cons of different ways to create hybrid ‘products’ that blend human research skills and best-in-class software
Case study

How Nuuday transformed CX using Forsta’s unified insights platform

How Nuuday transformed CX using Forsta’s unified insights platform Tools used How we helped Nuuday connect feedback across millions of interactions and drive consistent CX across a multi-brand telecom portfolio. The challenge Scaling feedback across brands—without losing sight of the customer As Denmark’s largest telecom provider, Nuuday manages millions of customer interactions across multiple beloved […]

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How nuuday transformed cx using forsta’s unified insights platform
Ebook

The art and science of data visualization: Turning numbers into narratives

The art and science of data visualization: Turning numbers into narratives The art and science of data visualization: Turning numbers into narratives From charts to communication In today’s data-driven world, the ability to translate complex information into clarity isn’t just a skill, it’s a superpower. As organizations grapple with the ever-growing volume of data, the […]

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The art and science of data visualization: turning numbers into narratives

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