The secret to survey success? Make it mobile!
Mobile is not an optional survey channel. It is a full-blown catalyst for business transformation. If you want respondents to take your survey – make it mobile and forget about connectivity.
Smart Market Researchers are increasing response rates by combining online with offline mobile app research using a single survey. Technology is at the center of this “seamless” or single survey experience. As it provides a consistent survey look and feel across channels as well as enabling the completion of the same survey online and offline with a single survey link or URL.
Watch this insightful and practical webinar about using a single survey for online and offline research at both the strategic and tactical levels.
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