Crunch words into numbers
Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on.
Adding a touch of humanity
For the best results, Forsta pairs AI with living, breathing experts to provide the most efficient and accurate text analytics available. You understand your business best so our data analysts will work with you to shape the algorithm and guide the AI as it works.
Set the data flow
No channel reveals the whole picture. Chat logs, CRM systems, NPS or other surveys are brought into one place to give you complete understanding of the customer experience.
A model student
Machine learning organizes, structures and categorizes text of all kinds. You can order emails by topic, sort chat conversations by language or prioritize issues based on the volume and intensity of customer feedback.
Getting you to the finish line
We can work with you at whatever level you require. If you want complete self-service, you can have self-serve, or we can support you at any scale you need.
Understand and outline the expected outcomes of your text analytics program.
We have multiple approaches to reach your outcomes. We can incorporate as many as required to arrive at your goal. All of the approaches include the application of automated sentiment analysis.
Our experts apply and/or create your categorization model based on your approved framework as a foundation.
We test your model and review the sentiment distribution of your data.
Our reporting template can be set up quickly and provides a comprehensive view from the strategic to the tactical.le
Forsta SmartHub Capture, analyze and respond to customer feedback in real-time from a single, centralized hub. For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and […]
How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]
CX Predictions for 2023: In Conversation with guest Forrester 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours. […]
Get industry insights that matter,
delivered direct to your inbox