Crunch words into numbers
Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on.
Adding a touch of humanity
For the best results, Forsta pairs AI with living, breathing experts to provide the most efficient and accurate text analytics available. You understand your business best so our data analysts will work with you to shape the algorithm and guide the AI as it works.
Set the data flow
No channel reveals the whole picture. Chat logs, CRM systems, NPS or other surveys are brought into one place to give you complete understanding of the customer experience.
A model student
Machine learning organizes, structures and categorizes text of all kinds. You can order emails by topic, sort chat conversations by language or prioritize issues based on the volume and intensity of customer feedback.
Getting you to the finish line
We can work with you at whatever level you require. If you want complete self-service, you can have self-serve, or we can support you at any scale you need.
Understand and outline the expected outcomes of your text analytics program.
We have multiple approaches to reach your outcomes. We can incorporate as many as required to arrive at your goal. All of the approaches include the application of automated sentiment analysis.
Our experts apply and/or create your categorization model based on your approved framework as a foundation.
We test your model and review the sentiment distribution of your data.
Our reporting template can be set up quickly and provides a comprehensive view from the strategic to the tactical.le
Human Experience essentials Kickstart your CX program We know that gathering feedback from customers and acting on it is your gateway to better products, improved services and can result in higher sales. But launching an impactful CX program can feel as challenging as designing and engineering a car at home. An effective CX program gives […]
Proving the ROI of CX in rocky times Customer retention and loyalty can drive growth in a business and save costs in the long run – even during rocky times! These are results businesses dream of – but how do you get leadership buy-in for your CX program? Howard Lax, Principal Consultant at Forsta shares […]
Get industry insights that matter,
delivered direct to your inbox