Proving the ROI of CX in rocky times



Customer retention and loyalty can drive growth in a business and save costs in the long run – even during rocky times!

These are results businesses dream of – but how do you get leadership buy-in for your CX program? Howard Lax, Principal Consultant at Forsta shares how delivering superior customer experiences – with real life examples – can boost the bottom line, and arms you with the insight to prove to your leadership that “CX pays”.

Key takeaways:

  1. Drive business impact with your CX program
  2. Understand the economics of CX
  3. Get leadership buy-in

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