Online qualitative: Ten activities to understand your customer
We know that delivering high-quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. In fact, in a Harvard Business Review Analytical Services study, sponsored by Forsta, 98% of senior business leaders believe understanding customers is crucial to creating a relevant customer experience, but only 23% say they understand very well why their customers act the way they do.
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10 Tips for managing your online focus group In many ways, leading an online interview or focus group discussion is quite similar to an in-person exercise. You still want to keep people engaged and connected, as you work to capture the best insights. When using a virtual platform, however, a few extra steps can ensure […]
It takes two: Understanding customers through Big and Small Data The terms “Big Data” and “Small Data” have become popular buzzwords over the past five to ten years. Yet, it’s not always clear what either of these terms means or how they help us better understand our customers. Big Data is data created in untold […]
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