MRAs blended technology & services
Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies.
But that’s not true.
Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences.
At Forsta, we strongly believe in this second narrative. In fact, we think this is a new golden age for agencies. We work with hundreds of great research companies all over the world. Every day, we see inspiring examples of innovation, client impact and commercial success.
Our four-part webinar series explores some of the key strategies with which agencies can be successful in this new era for the insights industry.
In part 3, we debunk the notion that research is a binary choice between humans and machines, between full-service support and ‘DIY’ software.
Learn from industry consultant Mike Stevens and Forsta experts Fredrik Osterberg on how your agency can seize the big opportunities in today’s research ecosystem.
Part 3: Blended technology & services
You’ll learn:
- Why hybrid models that combine software and research expertise are the key to meeting client requirements
- How agencies can generate new revenue from their own technology-based intellectual property
- The pros and cons of different ways to create hybrid ‘products’ that blend human research skills and best-in-class software
Related resources
From click to collect: Turbocharging revenue with digital experiences
From click to collect: Turbocharging revenue with digital experiences From click to collect: Turbocharging revenue with digital experiences Digital experiences are the linchpin of customer journeys, influencing retention, acquisition –and of course, revenue. Get the tools and knowledge your brand needs to elevate customer satisfaction, break down organizational barriers, optimize for target segments, and leverage […]
The digital retail playbook: Four silos that rob brands of revenue
The digital retail playbook: Four silos that rob brands of revenue Join Zack Hamilton to learn why a fragmented digital strategy is robbing you of revenue. Get a step-by-step breakdown of the Digital Retail Playbook used by brands to: Related resources
The 3 secrets to activating your insights for exceptional human experiences
The 3 secrets to activating your insights for exceptional human experiences In today’s complex business environment, measuring ROI is just the beginning. The true challenge lies in turning those measurements into tangible impact. Join us for our on-demand webinar, “The 3 secrets to activating your insights for exceptional human experiences,” where we unravel the dynamics […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.