MRAs blended technology & services
Tightening research budgets. Increased use of DIY technologies. Profit margins under relentless downward pressure. It feels like only doom-and-gloom for research agencies.
But that’s not true.
Demand for research and insight is growing. New methods, tools and data sources are proliferating. And research agencies are uniquely positioned to help organizations understand their audiences.
At Forsta, we strongly believe in this second narrative. In fact, we think this is a new golden age for agencies. We work with hundreds of great research companies all over the world. Every day, we see inspiring examples of innovation, client impact and commercial success.
Our four-part webinar series explores some of the key strategies with which agencies can be successful in this new era for the insights industry.
In part 3, we debunk the notion that research is a binary choice between humans and machines, between full-service support and ‘DIY’ software.
Learn from industry consultant Mike Stevens and Forsta experts Fredrik Osterberg on how your agency can seize the big opportunities in today’s research ecosystem.
Part 3: Blended technology & services
- Why hybrid models that combine software and research expertise are the key to meeting client requirements
- How agencies can generate new revenue from their own technology-based intellectual property
- The pros and cons of different ways to create hybrid ‘products’ that blend human research skills and best-in-class software
Customer Journey Mapping
Customer Journey Mapping Join the dots on your customer journeys. And connect with your customers wherever they are. Do you really know your customers? Can you put your finger on their changing expectations, emotions, and goals? Do you know why they buy? Or why they don’t?Are you empowered to deliver the effortless experience your customers […]
Insight Activator From insights to improvement…Fast. Can you easily spot insights that will move the needle? Are you efficiently closing the loop on your customer feedback? Forsta’s Human Experience (HX) platform is the most complete experience solution to help you close the gap between insights and impact. Insight Activator leverages action management capabilities that ensure […]
Digital Excellence Turn digital journeys into real-time insights Supercharge your Customer Experience (CX) program Asking the right questions is good. Asking at the right time is even better. With Forsta Digital Excellence, you can manage customer experience easily across all digital channels – website or mobile. Now you get to create a seamless and powerful […]
Learn more about our industry leading platform
Get industry insights that matter,
delivered direct to your inbox