Home Resources Webinar Historical data 0. Refreshed data 1. The FA wins with post-event survey overhaul

Historical data 0. Refreshed data 1. The FA wins with post-event survey overhaul

There are always possible risks when deciding to upgrade survey solutions and make big changes to an existing survey format. The FA (formerly known as The English Football Association) weighed up the odds against the potential gains and achieved great success.

Learn how The FA refreshed and reinvigorated a long-standing post-event tracking study. By willing to risk historical data for future success, they stepped back and reviewed the entire program. Working with key stakeholders, they updated the questions and capitalized on Forsta’s capabilities with customer branding, interactive question types, and ensured it was mobile-first. The results? On-point questioning, improved respondent experience, better data quality, and tangible KPIs for multiple departments.

In this webinar, we covered:

  • How Insights at The FA has grown from one person to a team of nine within six years and are built into most decision-making processes
  • How they approached refreshing a long-standing post-event study, being prepared to ‘risk’ historical data to improve the quality and value of the data gathered
  • The benefits reaped from the refreshed study with renewed engagement from key stakeholders and greater use of the data throughout the business
Data sheet

Forsta SmartHub

Forsta SmartHub Capture, analyze and respond to customer feedback in real-time from a single, centralized hub. For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and […]

Read more
Forsta SmartHub
Webinar

How research agencies can thrive in a downturn

How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]

Read more
How research agencies can thrive in a downturn
Webinar

CX Predictions for 2023: In Conversation with guest Forrester

CX Predictions for 2023: In Conversation with guest Forrester 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours.  […]

Read more
CX Predictions for 2023: In Conversation with guest Forrester

Learn more about our industry leading platform

FORSTA NEWSLETTER

Get industry insights that matter,
delivered direct to your inbox

We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.