Forsta Discussions
Get to the heart of what matters with in-depth conversations
Discussions is a DIY video conferencing tool to schedule, conduct and observe online one-on-one interviews or focus groups. It is integrated into the Forsta HX platform, allowing you to extend and enhance your research.
Delve into the human experience and get deeper insights into the motivations and experiences that drive human behavior with Discussions.
All your research on one platform
Extend your existing research programs, like surveys or diary studies, by jumping into a focus group. Gather quantitative and qualitative data, analyze, and visualize all within the HX Platform.
Built for research
Easily manage participants, take notes, mark PII breaches, view time synced transcripts and centrally manage recordings. Built with tools for observation and moderation including a virtual backroom and private chat.
Easy DIY focus group tool
Use one easy tool to schedule, run, observe and analyze video focus groups. Easily create sessions, send invitations and keep track. Discussions has all the tools you need from planning, to collaboration, to analyzing data.
Understand the customer’s voice
Dive deeper into customers’ attitudes and behaviors and understand their motivations, experiences, and concerns. Use all verbal and non-verbal insights, to capture rich, unadulterated, and comprehensive participant feedback.
Reach people anywhere, anytime
Diversify your target audience and reach those participants that are hard to reach due to their profession, location or other demographic.
Find customer-generated solutions
Use Discussions for hypothesis testing, win/loss discussions and for problem solving. No one knows the customer better than they know themselves. Get customers to help you find solutions and improve the human experience.
Key features
- High quality video meeting room
A web-based, in-browser video interface with video meeting controls (mute, share video, etc.) and chat functionality (with public and private backroom chats). - Easy participant and research management
Plan, run, observe and analyze video focus groups from the easy-to-use project management dashboard. Works right from the browser with no download needed. - Cutting-edge research tools
Researcher tools for moderation and observation including in-room participant management, backroom chat panel, hidden moderators and bookmarking (notes). - Integrated data analysis
Quick analysis with automatic transcription in over 45+ languages. Sentiment analysis, and video patterns can be used to get stuck into the data straight from within the HX Platform. - Simple video meeting mobile app
Participants can join calls on their mobile (iOS & Android) – no download required. Or access the mobile app to screenshare. Researchers/observers can use the app for live sessions plus view playback. - Secure and compliant environment
Built in a safe, secure environment protecting your research and your participants personal data. PII (Personal Identifiable Information) breaches can quickly be flagged and dealt with. - Download and share customer stories
People say it best. Download assets such as video, audio, transcript, chat and note log. Share invaluable customer feedback with key stakeholders. - Quick and easy screen sharing
Participants can navigate through websites, apps, slides or anything they can share on their desktop or mobile. Researchers can watch how they interact with their content on screen.
Related resources
Subtract From Your Customer Experience, Because You’re Adding Too Much
GARTNER REPORT Subtract From Your Customer Experience, Because You’re Adding Too Much Often, in an attempt to create an enjoyable experience, customer experience (CX) programs become overengineered. They focus on the bells and whistles instead of the human. The recent report by Gartner®, Subtract From Your Customer Experience, Because You’re Adding Too Much addresses how to […]
Customer Experience (CX) insights in a class of their own
Customer Experience (CX) insights in a class of their own Customer Experience (CX) insights in a class of their own How Forsta helps global education group Cognita learn from the voices that matter to its multiple schools. Contents Introduction How Forsta helps global education group Cognita learn from the voices that matter to its multiple […]
The operational leader’s guide to HX
The operational leader’s guide to HX The operational leader’s guide to HX Build systems and break silos Contents Introduction Build systems and break silos Introduction When you have a streamlined, customer- driven system of agile improvements, you can expect substantial returns. When you know how to get the best out of it, CX pays – […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
