Forsta Discussions

Get to the heart of what matters with in-depth conversations

Discussions is a DIY video conferencing tool to schedule, conduct and observe online one-on-one interviews or focus groups. It is integrated into the Forsta HX platform, allowing you to extend and enhance your research.

Delve into the human experience and get deeper insights into the motivations and experiences that drive human behavior with Discussions.

All your research on one platform

Extend your existing research programs, like surveys or diary studies, by jumping into a focus group. Gather quantitative and qualitative data, analyze, and visualize all within the HX Platform.

Built for research

Easily manage participants, take notes, mark PII breaches, view time synced transcripts and centrally manage recordings. Built with tools for observation and moderation including a virtual backroom and private chat.

Easy DIY focus group tool

Use one easy tool to schedule, run, observe and analyze video focus groups. Easily create sessions, send invitations and keep track. Discussions has all the tools you need from planning, to collaboration, to analyzing data.

Understand the customer’s voice

Dive deeper into customers’ attitudes and behaviors and understand their motivations, experiences, and concerns. Use all verbal and non-verbal insights, to capture rich, unadulterated, and comprehensive participant feedback.

Reach people anywhere, anytime

Diversify your target audience and reach those participants that are hard to reach due to their profession, location or other demographic.

Find customer-generated solutions

Use Discussions for hypothesis testing, win/loss discussions and for problem solving. No one knows the customer better than they know themselves. Get customers to help you find solutions and improve the human experience.

Key features

High quality video meeting room
A web-based, in-browser video interface with video meeting controls (mute, share video, etc.) and chat functionality (with public and private backroom chats).
Easy participant and research management
Plan, run, observe and analyze video focus groups from the easy-to-use project management dashboard. Works right from the browser with no download needed.
Cutting-edge research tools
Researcher tools for moderation and observation including in-room participant management, backroom chat panel, hidden moderators and bookmarking (notes).
Integrated data analysis
Quick analysis with automatic transcription in over 45+ languages. Sentiment analysis, and video patterns can be used to get stuck into the data straight from within the HX Platform.
Simple video meeting mobile app
Participants can join calls on their mobile (iOS & Android) – no download required. Or access the mobile app to screenshare. Researchers/observers can use the app for live sessions plus view playback.
Secure and compliant environment
Built in a safe, secure environment protecting your research and your participants personal data. PII (Personal Identifiable Information) breaches can quickly be flagged and dealt with.
Download and share customer stories
People say it best. Download assets such as video, audio, transcript, chat and note log. Share invaluable customer feedback with key stakeholders.
Quick and easy screen sharing
Participants can navigate through websites, apps, slides or anything they can share on their desktop or mobile. Researchers can watch how they interact with their content on screen.

Download data sheet

Related resources

Podcasts

Episode 05: Sean Albertson | Charles Schwab

HX SUPERHEROES PODCAST Reinventing with purpose: The power of reimagining customer experiences at Charles Schwab Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Activating CX culture: How Charles Schwab brought client-first focus to the entire organization Sean Albertson, Head of Client Experiment Measurements […]

Case study

A home of one’s own: How Pennymac makes homebuyers happy

A home of one’s own: How Pennymac makes homebuyers happy Tools used As one of the leading mortgage service providers in the country, Pennymac places great emphasis on customer service to ensure their homeowners have the best possible experience throughout their home buying journey. Pennymac was looking for the right technology partner to not only […]

Video