What is Forsta CAPI?
Forsta CAPI (Computer Assisted Personal Interviewing) is designed for face-to-face or field interviewing. It is a module of Forsta Survey, an end-to-end solution that enables you to manage every step of the survey lifecycle, from multi-channel survey creation and deployment to panel management, data processing, online reporting, analysis, and alerting.
Forsta CAPI is available as a standard CAPI offering for completion by your field interviewers on Windows®, Android™ or Apple® devices, or as a Kiosk tool for self-completion by respondents.
The benefits of Forsta CAPI
Forsta CAPI enables you to engage in feedback and research programs regardless of where respondents are located. You can effectively and eciently manage a widely dispersed field force, and provide your interviewers with access to the same sophisticated survey capabilities offered by Forsta’s online solutions.
These features mean that Forsta CAPI is ideally suited to Central Location Testing (CLT), which provides a key channel for many businesses seeking data from specific demographics, and which enables stringent validation procedures. These include:
- Multimedia question options (videos, flash files, images, etc.)
- Complex survey logic for questionnaire routing
- Advanced quota control
- Multiple language options
Forsta Kiosk enables you to gather timely feedback from respondents via stations placed at target locations, such as hotels, stores, or transport centers. Ideal for conducting product or service testing surveys, Forsta Kiosk allows you to gather insight when it suits your respondents. Forsta CAPI includes additional features for image and location capture to add richness to your data. The software is localized into 42 languages, giving complete flexibility to deploy multi-country studies on the platform that best meets your business need.
CAPI enables you to:
- Author once, deploy to all channels providing a streamlined approach to global data collection
- Support a distributed fieldforce: allowing thousands of devices to be dispersed in field
- Simplify your approach: centralize control and integrate data collection and reporting
- Increase your reach: harness a range of data collection methods
- Maximize value: reduce operational costs through instant data delivery
- Measure impact: gather data “in-the-moment”
- Run central location testing: capture data in a single location with respondents in-situ.
Integrate CAPI with your wider research activities
Forsta CAPI allows you to take advantage of the advanced capabilities of Forsta’s online survey tools and apply them to your offline projects.
Because Forsta Survey is a completely integrated solution, you benefit from a single authoring environment that allows you to design surveys and manage projects regardless of the data collection channels you use. You can apply and adapt your web or telephone surveys, for example, to your CAPI projects, and the data you collect using Forsta CAPI can then be integrated with your other survey data and combined for analysis in Forsta’s wide range of analysis tools, such as Forsta Reportal.
In addition, you can conduct projects on both web and CAPI/Kiosk using different samples running in parallel, thus increasing your audience. Because Forsta surveys and reports are designed and managed on the same platform, you can choose your preferred methods of data collection, mixing channels as required, to support your business or methodology objectives.
Forsta CAPI ensures you retain control of your face-to-face work by centrally distributing new and updated surveys to CAPI or Kiosk devices online.
You can also centrally manage your respondent sample and communications with your interviewer workforce via the Forsta solution.
To access their work, your interviewers simply need to connect to the Internet when they start their session. Here, they synchronize new or updated surveys and receive instructions from their supervisor. They can reconnect at any stage during their fieldwork, or upon completion of their session to upload response data into the central platform. They can also schedule regular synchronizations to take place automatically.
Forsta CAPI provides:
A highly cost-effective approach to large interview-led projects
Image capture so that interviewers and respondents can provide greater insight
Geo-location to enable validation of collected data
Localized into 42 languages to meet the needs of local interviewers
How does Forsta CAPI work?
Forsta CAPI consists of 2 key modules, providing both supervisors and interviewers with advanced, scalable capabilities to create and run efficient, effective projects.
This fully-integrated module within Forsta Survey provides interviewer management, sample management, and status reports on project progress. The module enables the capture of comprehensive productivity statistics, at both the interviewer and survey level. There are extensive filtering capabilities and users can create real-time, web-based reports on demand, and export to standard formats for sharing.
This software can be installed on Windows, Android and Apple devices, Tablets, PCs and Smartphones. It provides access to Forsta Surveys that are deployed by a CAPI supervisor and assigned to an interviewer. The Interviewer Console provides control of these surveys (start, stop, cancel, postpone, and restart interviews), details of quotas, upcoming respondents and status of existing interviews. During the interview process, CAPI interviewers can use any combination of touch, mouse or keyboard to input answers.
Forsta SmartHub Capture, analyze and respond to customer feedback in real-time from a single, centralized hub. For the first time, you can easily capture and map all customer data from all your customer touchpoints into an intelligent hub. By moving beyond survey results and adding customer data such as call center interaction, social media and […]
How research agencies can thrive in a downturn Research agencies that combine leading-edge software with deep human expertise will be strongly positioned to create value for their clients – whatever the economic climate. But how do you execute this? And how do you maximise the Human Experience opportunity in a downturn? In this expert webinar […]
CX Predictions for 2023: In Conversation with guest Forrester 2022 was a difficult year for businesses – global economic turmoil, rapidly changing customer buying patterns, evolving social interactions across channels are just a few of the challenges faced by many. As you and your organization gear up for 2023, it’s even more important to appreciate the role customer experience (CX) plays in driving brand loyalty and customer retention and how it can help future-proof businesses like yours. […]
Get industry insights that matter,
delivered direct to your inbox