The art and science of data visualization: Turning numbers into narratives
The art and science of data visualization: Turning numbers into narratives
From charts to communication
In today’s data-driven world, the ability to translate complex information into clarity isn’t just a skill, it’s a superpower. As organizations grapple with the ever-growing volume of data, the challenge is no longer access but understanding. That is where
data visualization steps in as a strategic tool for insight delivery.
Gone are the days when visualization meant static bar charts and pie graphs. Today, it’s about crafting immersive narratives that blend storytelling, psychology, and technology to drive action. Effective visualizations don’t just present data but guide interpretation, spark emotion, and accelerate decision-making.
This comprehensive ebook brings together insights from seven experts with different perspectives, all of whom have experienced the field’s evolution firsthand:
Rachel Cummins, Ray Poynter, Seth Minsk, Kahren Kersten, Silvia Grigoroiu, Jake Kelley, and Press Ganey Forsta’s very own Torbjorn Andersson.
Their perspectives trace the arc of transformation from hand-drawn graphs to AI-driven dashboards, and from boardroom charts to a future of
personalized holograms.
The ebook also includes key statistics and findings from reputable organizational reports such as the 2025 Greenbook Research Industry’s Trend (GRIT), Quirk’s Corporate Research Report 2024 (The Q), as well as the Global Research Software Report 2024 (GMR) and the Global Top Insight Companies Report
2025, both by ESOMAR.
Now that research platforms enable users to integrate surveys with their visualization, and with AI’s support along the way, this report will explore what the next steps are for researchers to tell the most compelling stories, faster and better than ever before?
Topic preview:
- From charts to communications
- Story first: Visuals that speak
- A timeline of transformation
- Democratizing data: Insights for all
- Design that connects: Psychology and perception
- AI and automation: The new visualization engines
- The AI tipping point: Partner, not replacement
- Visual literacy: The future skillset
- Organizational play book: What to do now
- A glimpse of 2035: The visualization of tomorrow
- From data to decisions
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