Does your research have feelings? How to enhance your quantitative research with qualitative depth
Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours.
Surveys measure experiences, test new products, and predict elections. And now you can make them even more powerful. Qualitative research supercharges surveys with depth, colour and relatable stories.
So you can help your clients and stakeholders to understand data, grasp your insights and make decisions more confidently. With quant + qual it really is a case of 1+1=3.
Industry expert, Mike Stevens, and Debi Hart, VP Product Manager at Forsta discuss:
- Why qualitative research is growing in importance
- The 3 critical ways it enhances survey research
- The 3 simple tools for adding qualitative depth to your own quantitative survey research.
Related resources
Episode 05: Sean Albertson | Charles Schwab
HX SUPERHEROES PODCAST Reinventing with purpose: The power of reimagining customer experiences at Charles Schwab Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Activating CX culture: How Charles Schwab brought client-first focus to the entire organization Sean Albertson, Head of Client Experiment Measurements […]

A home of one’s own: How Pennymac makes homebuyers happy
A home of one’s own: How Pennymac makes homebuyers happy Tools used As one of the leading mortgage service providers in the country, Pennymac places great emphasis on customer service to ensure their homeowners have the best possible experience throughout their home buying journey. Pennymac was looking for the right technology partner to not only […]

Forsta Discussions
Forsta Discussions Put focus groups at your fingertips We’ve made it easy to add qual to your toolbox – and extend your research to include focus groups and in-depth interviews – in just a few clicks. Watch this Demo for a peek inside our new DIY focus group tool, Discussions; where you can create, moderate, […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.