Does your research have feelings? How to enhance your quantitative research with qualitative depth
Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours.
Surveys measure experiences, test new products, and predict elections. And now you can make them even more powerful. Qualitative research supercharges surveys with depth, colour and relatable stories.
So you can help your clients and stakeholders to understand data, grasp your insights and make decisions more confidently. With quant + qual it really is a case of 1+1=3.
Industry expert, Mike Stevens, and Debi Hart, VP Product Manager at Forsta discuss:
- Why qualitative research is growing in importance
- The 3 critical ways it enhances survey research
- The 3 simple tools for adding qualitative depth to your own quantitative survey research.
Related resources
Episode 08: Sven Gierlinger | Northwell Health
HX SUPERHEROES PODCAST Episode 08: Sven Gierlinger | Northwell Health Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Can a patient transform the healthcare industry? When it comes to healthcare, the patient experience goes beyond just the physical. Sven Gierlinger, Chief Experience Officer at Northwell Health, is the vanguard of change in […]

How emerging tech could help us tell the Human Experience story
How emerging tech could help us tell the Human Experience story Throughout history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can […]

Episode 07: Paul Abbott | Amex Global Business Travel
HX SUPERHEROES PODCAST Episode 07: Paul Abbott | Amex Global Business Travel Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Navigating business turbulence: Amex GBT’s journey of transformation Picture this: You have just taken on the role of CEO at the world’s largest […]

Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.