Home Resource Library Webinar Does your research have feelings? How to enhance your quantitative research with qualitative depth

Does your research have feelings? How to enhance your quantitative research with qualitative depth



Modern survey technology helps you gather feedback from hundreds or thousands of people. All around the world. In just a few hours.

Surveys measure experiences, test new products, and predict elections. And now you can make them even more powerful. Qualitative research supercharges surveys with depth, colour and relatable stories.

So you can help your clients and stakeholders to understand data, grasp your insights and make decisions more confidently. With quant + qual it really is a case of 1+1=3.

Industry expert, Mike Stevens, and Debi Hart, VP Product Manager at Forsta discuss:

  • Why qualitative research is growing in importance
  • The 3 critical ways it enhances survey research
  • The 3 simple tools for adding qualitative depth to your own quantitative survey research.

Podcasts

Episode 08: Sven Gierlinger | Northwell Health

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Episode 08: Sven Gierlinger | Northwell Health
Webinar

How emerging tech could help us tell the Human Experience story

How emerging tech could help us tell the Human Experience story Throughout history, humans have used stories to illustrate their lives and communicate with each other. A story is the fastest way to help your audience understand what you mean. And with just a handful of storytelling techniques – and cutting-edge technology – you can […]

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How emerging tech could help us tell the Human Experience story
Podcasts

Episode 07: Paul Abbott | Amex Global Business Travel

HX SUPERHEROES PODCAST Episode 07: Paul Abbott | Amex Global Business Travel Tune in to this episode wherever you get your podcasts. If you found this episode insightful please like and subscribe. Navigating business turbulence: Amex GBT’s journey of transformation  Picture this: You have just taken on the role of CEO at the world’s largest […]

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Episode 07: Paul Abbott | Amex Global Business Travel

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