Digital diaries and online communities
Collaborate closely with your customers
Get the input of your customers in a way that appeals directly to them. With Digital Diaries and Online Communities, you can open up a priceless stream of insights, bringing you closer to your customers.
See how your brand fits into your customers’ lives
Our digital diaries and online communities switch effortlessly between phone, tablet and desktop. It’s easy to ask questions, and easy for them to respond. Start the conversation, add interactive events, ad ideas, prototype packaging – whatever you want real-time feedback on.
Your own mini social media app
How do people think, behave and spend their money? Get them posting, commenting and sharing with each other on a live feed. They can be the content creators and sharers, let them upload photos and videos to give you instant feedback on every new idea – from the very people you’re designing it for.
Researchers, the power is in your hands
When your data comes in, you can dig into it however you like. We don’t just make it easy for the participants, we make it easy for you too. View images and videos in galleries, generate word clouds and much more.
Services
Sometimes, you’re so busy you just need that helping hand to get started. Our services are completely scalable to your needs. We provide a full range of initial trainings for researchers and/or observants and we can help you build your activity guide
Key features
Mobile app
Use across any device alongside the native mobile app or simply use the app standalone.
Security and compliance
Privacy and security features keeps your data secure and compliant with national and international privacy laws.
Concept canvas
Optimize your packaging or store fronts, create journeys and timelines and countless other ways to capture feedback through the concept canvas tool.
Partnerships
Our range of partners make it easier for you to run your DIY projects.
DIY or professional services
Easily set up and run a study on your own or rely on our Professional Services support team.
Related resources
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Episode 07: Paul Abbott | Amex Global Business Travel
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