Text Analytics
Crunch words into numbers
Customers have already told you how to grow, yet their answers are scattered everywhere. Over social media, hidden in emails, buried in chat logs, call records and survey responses. Forsta enables you to structure that data and gain insight to measure, understand and act on.
Adding a touch of humanity
For the best results, Forsta pairs AI with living, breathing experts to provide the most efficient and accurate text analytics available. You understand your business best so our data analysts will work with you to shape the algorithm and guide the AI as it works.
Set the data flow
No channel reveals the whole picture. Chat logs, CRM systems, NPS or other surveys are brought into one place to give you complete understanding of the customer experience.
A model student
Machine learning organizes, structures and categorizes text of all kinds. You can order emails by topic, sort chat conversations by language or prioritize issues based on the volume and intensity of customer feedback.
Getting you to the finish line
We can work with you at whatever level you require. If you want complete self-service, you can have self-serve, or we can support you at any scale you need.
Understand and outline the expected outcomes of your text analytics program.
We have multiple approaches to reach your outcomes. We can incorporate as many as required to arrive at your goal. All of the approaches include the application of automated sentiment analysis.
Our experts apply and/or create your categorization model based on your approved framework as a foundation.
We test your model and review the sentiment distribution of your data.
Our reporting template can be set up quickly and provides a comprehensive view from the strategic to the tactical.le
Related resources
Unlocking AI-powered customer insights with Forsta: Transform feedback into actionable intelligence
Unlocking AI-powered customer insights with Forsta: Transform feedback into actionable intelligence Webinar synopsis: Tune in for an exclusive deep dive into Forsta AI, where we’ll showcase how our powerful AI-driven tools—Summarize, Compose, and Recommend—are helping organizations turn raw data into actionable insights. Related resources
The smarter way to buy market research software
The smarter way to buy market research software The smarter way to buy market research software Buying software for market research can feel overwhelming. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly 400 different categories. How do you […]
Research HX
Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
